Connect with us

Columns

Opticians, Never Be Afraid to Make This Assumption!

mm

Published

on

Yeah, I know. I’ve heard it before, too. The famous or infamous saying: “To assume something makes an ‘A$$’ out of ‘u’ and ‘me.'”

But, optical family, in our line of business that’s what we do! We make assumptions about everyone who comes through our door. We just assume that there is an underlying reason why people come into our business. I mean we are opticians, right?

What is an optician and what does one do? Wikipedia’s definition of an optician starts like this: “A technical practitioner who designs, fits and dispenses corrective lenses for the correction of a person’s vision.”

But sometimes a person walks into our business and we ask a silly question like, “So you wanna buy glasses?” WTF — what’s the focus? We are opticians, for crying out loud!

There are optical frames of all styles, sunglasses, optical cleaning supplies, optical personnel and optical POPs. So if a potential client comes into your optical business, just assume that the person is there to fulfill his or her optical needs. Period!

We have been told all our lives not to assume or make assumptions, but in our field of work that is what we do. We assume that when you walk through our doors (especially) with a prescription in hand you are coming to purchase glasses, prescription glasses, contact lenses or even prescription sunglasses.

Advertisement

We can safely make the assumption that people who come into our business are there to fulfill their optical needs. Don’t make an A$$ out of you and me by NOT making that assumption.

Yeah, I make a lot of assumptions. You should as well.

Happy selling!


DAVID BUTLER is an optician with over 12 years of experience in the industry. He has served as a lab technician and optical manager. He has education in computer information systems and business management. He excels in working side-by-side with patients and managing priorities.

A version of this article originally appeared at DailyOptician. DailyOptician features unique perspectives from passionate opticians and inspiring brands.

This article is an online extra for INVISION Online.

Advertisement

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

Promoted Headlines

Most Popular