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Optometry College Breaks Ground On Pediatric Eyecare Center

It’s a 5,000-square-foot facility on the 10th floor of the college’s midtown Manhattan campus.

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SUNY Optometry’s new Center for Pediatric Eye Care, shown here in an artist’s rendering, will open in early 2020.

(PRESS RELEASE) NEW YORK — The State University of New York (SUNY) College of Optometry leadership held a ceremonial groundbreaking for its new Center for Pediatric Eye Care.

The 5,000-square-foot facility on the 10th floor of the college’s midtown Manhattan campus will consolidate pediatric-related services to accommodate a growing number of children and families requiring basic and advanced eyecare at the University Eye Center.

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The space will include eight new exam rooms opening into a collaboration zone for consultation and interprofessional care coordination, a designated exam room for children with special needs, a quiet room, a child-friendly waiting area with interactive activities and a dedicated space for optical dispensing.

“Our innovative clinical care environment will also provide a state-of-the-art educational environment that incorporates clinical research and evidence-based practice to train future eye care professionals,” said SUNY Optometry president David A. Heath. “We will have a pediatric service unlike any other in the country and provide for the children of New York City and beyond thanks to the generous support of our many donors.”

Our Vision for Children, the college’s capital campaign for the new facility, secured $2.5 million for construction, equipment, innovative diagnostic technology and modern furnishings to create a welcoming environment for the UEC’s youngest patients and their families.

SUNY Optometry received $1.5 million from the State of New York’s NYSUNY 2020 Awards to not only expand its clinical care facility but also provide a template for the future integration of contemporary health professions education and accommodate the college’s enrollment management plan.

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The Optometric Center of New York, the college’s affiliated foundation, secured a $200,000 grant from the Stavros Niarchos Foundation for construction, equipment and support of the new pediatric initiative. SNF is one of the world’s leading private, international philanthropic organizations and has committed more than $2.8 billion through more than 4,400 grants to nonprofit organizations in 124 nations around the world since 1996.

The new Center for Pediatric Eye Care will open in early 2020.

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Press Releases

Safilo Supports Customers With a Virtual Education Series

This is for offices that are closed or on limited schedules due to COVID-19.

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(PRESS RELEASE) Safilo Group, a worldwide leader in the design, manufacturing and distribution of eyewear, kicks off a new virtual education platform this week, offering a series of educational webinars for its customers on various topics to enrich their optical practices while offices are closed or operating on limited schedules due to COVID-19.

Running the full weeks of March 23rd and March 30th, one new course topic will be taught daily between two and four times each day – with four sessions daily this week and repeated two times daily next week – to accommodate participants in different time zones. The lectures are led by Robin Brush, a Safilo Key Accounts Manager and an ABOC-certified optician with 25 years of optical industry experience. The courses, taught live, are being offered in English and will soon be translated to other languages in the coming weeks to make available to international customers. The courses are also being recorded to make available later for those who missed them. ABO credits are not being issued for any of the online lectures.

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To attend these virtual classes, North American customers can either contact their sales representatives or sign up directly by visiting the home pages of Safilo’s b2b websites: www.myafilo.com (USA) or www.mysafilocanada.com (Canada). Internationally, Safilo customers can contact their sales rep for sign-up details. The WebEx course topics include: Advanced Eyewear Technology; A Visual Guide to Merchandising, J.O.B.S. Program: Joint Opportunity to Believe in Staying; Multiples Mindset and Optical 411 (full course descriptions can be found on the next page).

To promote the courses, a customer eblast was sent out last Friday to Safilo North America customers which contained the WebEx links needed for course sign-up. Members of Safilo’s North American sales force are also informing customers directly. The courses are additionally being promoted daily on Safilo Group’s global Facebook page.

“During these trying times, we wanted to continue showing our gratitude and support to our customers’ practices by offering courses to enrich their education portfolio. We’ve worked diligently to create a free virtual education platform that will allow anyone within one of our customer’s practices to access the courses, even if their offices are closed temporarily,” said Steve Wright, Safilo North America’s president and chief commercial officer. “The classes were developed initially, with Safilo North America customers in mind, while many are at home this week and practicing social distancing. However, we decided to make the courses available internationally as believe this program can be beneficial to all Safilo customers around the globe,” added Wright.

Course descriptions:

1. Advanced Eyewear Technology:
Learn the anatomy and proper names for eyewear. Details and fitting examples of why different nose pads, bridges, temples and frame fronts are used to make eyewear. Learn about the different materials that eyewear is made from and why different materials are used and benefits to the patients.

2. A Visual Guide to Merchandising:
Define visual merchandising as related to optical; learn how to apply visual merchandising to your optical for brand story telling; learn how the Pantone color of the year influences our world of retail and understanding merchandising secrets and customer behaviors.

3. J.O.B.S. Program: Joint Opportunity to Believe in Staying:
In this course, you will learn how to involve the entire office staff in the process of making the sale. Each department will have defined responsibilities that educate and layer the selling process for the patient. You will also learn the art of seamless transition from patient to retail customer. Interpreting the prescription for lens and frame sales. Multiple pair sales will be your new normal and understanding and defusing sales objections will not be a problem.

4. Multiples Mindset:
Selling multiple pairs is a mindset! How can you expect an optician to sell multiple pairs or sell luxury if they’ve never experienced that personally? In this course, we will dive into the mindset of the optician getting to the bottom of why they don’t sell multiples. Also, we’ll be learning techniques to use as their managers to promote a multiples environment and culture.

5. Optical 411:
In this course, you will understand the importance of being a good steward of the numbers in your optical. Frame return rate and frame turn ratio, why are they critical to the profitability of your business? Inventory management and how to analyze the data. Discover the two best methods for ordering frames to achieve the profitable numbers. Six easy steps to efficient sales rep appointments and tracking your orders and returns.

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Press Releases

Prevent Blindness Declares April as Women’s Eye Health and Safety Month to Educate Public on Ways to Save Sight

Women have a higher prevalence of many of the major vision problems.

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(PRESS RELEASE) CHICAGO — Because women have higher rates of eye diseases and eye conditions than men, Prevent Blindness, the nation’s oldest non-profit eye health organization, has designated April as Women’s Eye Health and Safety Month. The group provides free information to the public on various eye health topics, including vision issues, possible changes in vision during pregnancy, cosmetic safety and more.

Women have a higher prevalence of many of the major vision problems, including:

  • AMD
  • Cataract
  • Dry Eye
  • Glaucoma
  • Refractive Error

The National Eye Institute states that 26 percent more women aged 12 and older have uncorrected visual impairment due to refractive error compared with men aged 12 and older. And, 14 percent more women aged 40 and older have refractive errors compared with men aged 40 and older. Additionally, women are also more likely to have autoimmune conditions, which often come with visual side effects.

According to the American Academy of Ophthalmology, for women, fluctuating hormone levels of estrogen and progesterone can affect the eye’s oil glands, which can lead to dryness. Estrogen can also make the cornea less stiff with more elasticity, which can affect how light travels into the eye. The dryness and the change in refraction can cause blurry vision and can also make wearing contact lenses difficult.

Pregnancy brings an increase in hormones that may cause changes in vision. Women with pre-existing eye conditions, like glaucoma, high blood pressure or diabetes, need to alert their eye doctor that they are pregnant (or planning to become pregnant).

Lastly, women often make the majority of their family’s health care decisions and are often responsible as caregivers for the health care choices of their children, partners, spouse, and aging parents. It is important to remind women to make their own vision and eye health a priority to prevent unnecessary vision loss in the future.

Prevent Blindness recommends steps that should be taken to protect vision and eye health, including:

  • Get regular eye exams
  • Wear UV-blocking sunglasses and a brimmed hat outdoors
  • Learn of any family history of eye disease
  • Use cosmetics safely
  • Use contact lenses safely

OCuSOFT Inc., a privately-held eye and skin care company dedicated to innovation in eyelid hygiene and ocular health, is partnering once again with Prevent Blindness in support of April’s Women’s Eye Health and Safety Month.

“Today, obviously there are significant challenges in maintaining overall health,” said Jeff Todd, president and CEO of Prevent Blindness. “We want to remind women of all ages that there are many ways to protect the gift of sight today so that it can be enjoyed for many years to come.”

For more information on women’s eye health, including fact sheets on eye diseases and eye protection, please visit here or call (800) 331-2020. Prevent Blindness offers a free listing of financial assistance services in English and Spanish here.

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Press Releases

ClearVision Optical Remains Committed to Caring for Customers During COVID-19

It remains available 24/7 online.

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(PRESS RELEASE) ClearVision Optical remains committed to helping the company’s national family of customers and partners amid the COVID-19 pandemic.

The Customer Service team at CVO is operational and will continue to process orders and assist customers by phone (1-800-645-3733) or via email ([email protected]). ClearVision remains available 24/7 online at www.cvoptical.com or via the company’s newly launched Catalog App, which is downloadable from the Apple App Store or Google Play.

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ClearVision’s team of national sales consultants is keeping in contact with customers, and will remain available to meet with customers via digital means. The company is currently utilizing Zoom to check in on all accounts and provide assistance to customers while they navigate this challenging time.

The company has also focused on delivering helpful and educational messages to their customers during the COVID-19 pandemic, including tips from CVO’s Master Optician, regarding best practices for cleaning eyewear, as many patients are electing to wear glasses rather than contacts during this time.

ClearVision is also engaging with internal employees, customers, and the eyecare community, by inviting all groups to participate in the nationwide #ChaseTheRainbow social movement. The inspirational movement invites participants to draw or paint rainbows, and then display their artwork in the windows of their home, so that members of their community can stay connected spotting other rainbows while walking around their neighborhood.

ClearVision created a printable graphic, with glasses forming the shape of a rainbow, which you can download, print and color here.

To stay updated with the latest COVID-19 news from ClearVision, please follow CVO on Facebook.

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