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Prevent Blindness Declares March Workplace Eye Wellness Month

‘Having healthy eyes and vision contributes to our ability to work and remain independent,’ says CEO.

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(PRESS RELEASE) CHICAGO – No matter the occupation, eye protection plays an important role in keeping eyes and vision healthy. From jobs that require extended use of computers and device screens, to those in construction or manufacturing where exposure to liquids, particles, or flying debris is a concern, taking care of the eyes should be a priority. Prevent Blindness, the nation’s oldest eye health and safety nonprofit organization, has declared March as Workplace Eye Wellness Month.

According to The Vision Council, about 80 percent of American adults report using digital devices for more than two hours per day, with nearly 67 percent using two or more devices simultaneously. Almost 60 percent report experiencing symptoms of digital eye strain. Symptoms may include dry and irritated eyes, headache, and blurred vision.

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Prevent Blindness recommends talking with an eye care professional about ways to help minimize eye strain. These tips may help make your workplace more comfortable:

  • Place your screen 20 to 26 inches away from your eyes and a little bit below eye level.
  • Use a document holder placed next to your screen. It should be close enough so you don’t have to swing your head back and forth or constantly change your eye focus.
  • Change your lighting to lower glare and harsh reflections. Glare filters over your digital screens can also help.
  • Get a chair you can adjust.
  • Choose screens that can tilt and swivel. A keyboard that you can adjust is also helpful.
  • Computer glasses with yellow-tinted lenses that block blue light can help ease digital eye strain by increasing contrast.
  • Anti-reflective lenses reduce glare and increase contrast and also block blue light from digital devices.

There is some concern over the long-term effects of screen exposure because of the close proximity of the screens and the length of time spent looking at them. More information may be found at www.preventblindness.org/blue-light-and-your-eyes

For those who work in industrial settings, the type of safety eye protection worn depends on the potential hazards in the workplace. For workers who may be exposed to particles, flying objects, or dust, safety glasses with side protection (side shields) should be worn. Goggles should always be worn when working with chemicals. For those working near hazardous radiation (welding, lasers, or fiber optics) special-purpose safety glasses, goggles, face shields, or helmets must be worn that are designed for that task. Additional informational resources may be found at www.preventblindness.org/eye-safety-work.

“Having healthy eyes and vision contributes to our ability to work and remain independent,” said Jeff Todd, president and CEO of Prevent Blindness. “We urge everyone to contact an eyecare professional for the best ways to keep eyes healthy, and work with their employer to make sure their work environment is free of hazards.”

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To find out more about workplace eye health topics, call Prevent Blindness at (800) 331-2020 or visit preventblindness.org

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Press Releases

Nominations Being Accepted for the Dr. W. David Sullins, Jr. InfantSEE Award

Submit your applications now.

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(PRESS RELEASE) Optometry Cares – The AOA Foundation is now accepting nominations for the Dr. W. David Sullins, Jr. InfantSEE Award, which recognizes an individual doctor of optometry who has made significant contributions to optometry or his/her community for outstanding public service involving the InfantSEE program.

The award honors the memory of Dr. W. David Sullins, Jr., the late optometrist’s inspiring and passionate leadership as a driving force in the profession of optometry. A memorial fund was established after his passing in 2005 and led to the creation of the award.

Nominations for the award may be submitted by members of the American Optometric Association, any faculty member of the schools and colleges of optometry, AOA committees, councils, sections, groups, AFOS, affiliated associations and societies, and other optometric organizations. Nominees must be doctors of optometry who meet the criteria established for the award, as strong advocates for infant eye health and vision.

Nomination forms are to be submitted online at http://www.aoa.org/sullins by April 30, 2019. A statement not to exceed 1,500 words is required. This statement should amplify and substantiate the reasons why the nominee should be considered for the recognition and describe the nature of the individual’s public service and contributions for InfantSEE. All nominations should include a brief type-written biographical sketch.

The recipient is awarded a gold medallion and a $1,000 travel grant to attend and be recognized at Optometry’s Meeting.

For more information, contact Meghan Endicott, Program Manager, at mendicott@aoa.org or (P) 314.983.4172.

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AAO Announces New Executive Director

He will officially begin his new role on April 11, 2019.

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(PRESS RELEASE) ORLANDO – The American Academy of Optometry, an international professional association for optometrists, vision scientists and optometry students and residents, has announced that Peter Scott, CAE, APR, MBA will assume the position of executive director in mid-April 2019. The Academy’s outgoing executive director, Lois Schoenbrun, CAE, FAAO, will retire from her position at the end of April. Ms. Schoenbrun has been executive director of the American Academy of Optometry and the American Academy of Optometry Foundation since 1996.

“On behalf of the board of directors, I am pleased to introduce Peter Scott as our new executive director. Peter brings with him a wealth of ideas for our meeting, fundraising and strategic relationships. He is a delightful person who has boundless energy and a very creative mind,” stated Barbara Caffery, OD, PhD, FAAO. “We are deeply appreciative of all that Lois Schoenbrun has done during her time with the Academy, and we wish her all the best as she heads off to her much-deserved retirement.”

Mr. Scott most recently served as the Chief Operating Officer for the North American Veterinary Community in Orlando, Florida, where he led the planning and implementation of one of the world’s top 15 global medical conferences with over 17,800 attendees. He has extensive association experience in the areas of business development, program/certification development, strategic partnerships and revenue diversification. Mr. Scott holds an MBA from Nova Southeastern University and has earned both the Certified Association Executive (CAE) and Accreditation in Public Relations (APR) distinctions.

“I am excited to join this accomplished group of professionals, and I look forward to building upon the Academy’s past successes and working closely with the board of directors, staff and volunteers to positively impact this next chapter of the organization’s growth,” said Peter Scott, incoming executive director.

“I am grateful to have had the pleasure of working with so many talented and dedicated members and staff during my tenure, and I have full confidence that the Academy will continue to thrive under Mr. Scott’s leadership,” said Lois Schoenbrun, outgoing executive director.

Peter Scott will officially begin his new role on April 11, 2019.

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eyebobs Bolsters Leadership Team to Support Rapid Growth and Digital Innovation

It will oversee eyebobs’ rapid retail expansion as well as manage brand growth.

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(PRESS RELEASE) MINNEAPOLIS, MN — eyebobs, the Minneapolis-based eyewear brand, welcomes a new leadership team across marketing, sales, and information technology (IT). The strategic hires on the executive and marketing teams will oversee eyebobs’ rapid retail expansion as well as manage brand growth in direct-to-consumer channels and key accounts through strategic campaign development and execution.

Leading the addition of new talent is Vice President of Marketing Joe Prebich. Prebich will oversee all marketing, brand and product operations in North America, and joins eyebobs in its Minneapolis, Minnesota, headquarters. Prebich comes to eyebobs with extensive experience as a retail-driven brand marketer, effectively leading strategic e-commerce campaigns and elevating the digital and brick-and-mortar presence of several notable brands including Oakley, Red Bull and Fjällräven. As vice president of brand at Fjällräven, he developed and executed strategic marketing solutions and aided in the brand’s extensive growth through core messaging and brand development.

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The brand also announces the addition of Andy Swope, vice president of IT. Swope comes to eyebobs with more than two decades of experience creating, leading, and executing digital marketing and e-commerce campaigns in the financial services and speciality retail landscapes. He has served in senior leadership roles at Schwans, Gander Mountain, Asset Marketing Services, and Wells Fargo where he played a significant role in leading strategic innovation opportunities and digital marketing efforts.

“ The caliber of talent joining our executive and marketing teams is invaluable as we drive for aggressive growth,” says Mike Hollenstein, CEO of eyebobs . “With Joe’s deep experience in executing creative marketing strategy, and Andy’s expertise in disrupting digital landscapes, we are positioned for success while we grow our number of retail doors and help our teams scale to market demands in 2019.”

The leadership expansion comes as eyebobs restructures its internal marketing and sales teams with the addition of Megan McGough as director of marketing and sales operations, and Sarah Lindberg as director of sales. McGough joins eyebobs with nearly a decade of marketing experience at Target Corp., Mammut Sports Group, and Fjällräven North America. She will closely support the brand in large-scale marketing plans, while providing ground-level support at eyebobs retail openings, trade shows, and brand events.

Lindberg brings a wealth of startup drive and corporate scale to the sales process. Leading the wholesale team, Lindberg will focus on specialty retail, optical, and key accounts, all essential components to eyebobs brand success.

“I am thrilled to join a brand that has built success by valuing authenticity and diversity for nearly 20 years,” says Prebich. “With the marketing and sales expertise of Megan and Sara on board, we are excited to begin launching new retail locations across the nation. As eyebobs presence grows, those values will remain at the core of our efforts. We’re eager to focus on enhancing the brand’s legendary model of service in our brand centers and improving our fans’ digital experience in order to help frame each person uniquely.”

The restructuring at eyebobs coincides with the brand’s growing presence across the United States. After disrupting the traditional eyewear retail model with the opening of three brand stores in the past 18 months, eyebobs is planning for 12 new brand centers nationwide. Three of the four store openings will occur in a one-month span during spring 2019 in Boston, Denver, and Washington D.C.

For more information on eyebobs, please direct media inquiries to PR Account Manager Anna Avery at anna@outsidepr.com

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