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Safilo and Missoni Announce the Multi-year Renewal of Their Global Eyewear Licensing Agreement




(PRESS RELEASE) PADUA – Safilo Group and Missoni announce the renewal of their global licensing agreement for Missoni brand eyewear until the end of 2029.

Since the start of the relationship in 2020, Missoni has represented a significant brand in Safilo’s women’s luxury fashion portfolio thanks to its collections characterized by the innovative use of the fashion house’s iconic textiles and colors, giving them a distinctive identity. This style fully expresses the authenticity of the brand’s DNA making the Missoni eyewear collections immediately recognizable and unique.

“We are very proud to renew our partnership with Missoni. In only 4 years of collaboration we have been able to strongly develop the eyewear category, in particular in the main European markets and in North America. This renewal offers us a new and stimulating opportunity to consolidate and broaden our distribution, continuing to work together with the brand” – said Angelo Trocchia, CEO of Safilo Group.

“We are glad to announce the renewal of our partnership with Safilo until 2029. The construction of lasting and solid relationships with our partners is, for us, a fundamental priority, as it allows us to develop high quality projects that can lead to long-term success. During these past four years, the significant contribution of the eyewear category has been one of the driving factors of our growth that will further benefit from this agreement in the upcoming future” – declared Livio Proli, CEO of Missoni Spa.



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