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Safilo Announces Partnership for Saudi Arabia

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The market has 30M+ people.

(Press Release) PADUA/DUBAI – Safilo Group, an Italian eyewear company, has announced an exclusive distribution agreement with Dr. Mazen Fakeeh C. Healthcare Co. for the Kingdom of Saudi Arabia starting from mid-June 2017.

At the same time, Safilo is renewing its partnership with Optitalia Gulf for independent retail distribution across Safilo’s other GCC countries, building on its partnership of over 25 years.

Safilo’s portfolio of industry-leading brands spanning across five consumer segments will be showcased in the two new Jeddah and Riyadh showrooms.

Safilo’s collections include brands such as Elie Saab, Dior, Fendi, Jimmy Choo, Givenchy, Céline, BOSS, Max Mara, Carrera, Marc Jacobs, Kate Spade, Juicy Couture, Fossil, Pierre Cardin, Bobbi Brown, Polaroid and havaianas.

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“We are proud to welcome Dr. Mazen Fakeeh C. Healthcare Company to our Global Partner Network, representing us exclusively in the Kingdom of Saudi Arabia. Their experience in local healthcare and eyewear, and a newly established local network, offer Safilo brands a unique local infrastructure, resources and branding know how,” said Luisa Delgado, CEO of Safilo Group. “The Kingdom of Saudi Arabia is a significant market for Safilo in our IMEA region with a population of over 30 million people.”

She further commented: “We are very happy to continue our partnership with Optitalia for the independent retailer distribution across our other GCC markets. Optitalia has represented us for many years with professionalism and commitment, effectively building our brands’ strong local presence. We are now taking a further step together as we strengthen the focus on Carrera, Polaroid and SAFILO, and expand the optical category across all our brand portfolio.”

In 2016, Safilo saw exceptionally strong growth across its IMEA region, with double-digit growth for the second consecutive year. The dedicated regional focus served to build awareness and distribution of Safilo’s brand portfolio across the GCC countries and channels.

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