It “exhibited our core brand values.”
(Press Release) Silhouette Eyewear, which produces rimless eyeglasses, announced that it has received an award for the best stand over 25 square meters at 100% Optical 2017.
With three brands to showcase and a multitude of new collections, Silhouette’s main challenge was to create a space that could accommodate each of its brands — Silhouette, adidas Sport Eyewear and neubau — giving each of them equal weighting.
The stand was also designed to showcase Silhouette’s new shop-in-shop retail display units, a new program for the brand that marks a significant investment in terms of supporting its key retailers and optical professionals across the UK. The stand design also featured a showcase for the new Silhouette Atelier collection and its new designer collaboration sunglasses collection “Arthur Arbesser for Silhouette.”
Silhouette worked closely with Iguana Group, a creative design and build agency, to devise its award-winning stand. A key feature of the award winning stand design was the installation of a simple yet effective bar in the middle of the stand that helped divide the space and act as a main focal point for drawing in and meeting customers.
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Karen Parsons, head of marketing for Silhouette Eyewear, said, “We are delighted to have received this award and feel that we successfully managed to craft a space that was warm, accommodating and effectively exhibited our core brand values.”
Parsons added: “Our dedication to creating a fantastic space which appealed to each of our brand’s customers was reflected in the sales successes that Silhouette enjoyed over the show weekend.”
As Europe’s fastest growing optical event, 100% Optical it welcomes optical professionals from across the globe and is a must-attend show for brands wanting to debut new ranges and launches, with over 7,500 international visitors and more than 200 exhibitors in attendance annually.
