Headlines

Sunglass Hut to Open Within 160 Bass Pro Shops and Cabela’s Locations

Published

6 years ago

May 14, 2018

The first one opens this year.

SPRINGFIELD, MO – Luxottica Group’s Sunglass Hut will open in approximately 160 Bass Pro Shops and Cabela’s locations across the U.S.

The first new shop-in-shop experiences will open in May 2018 with the full roll-out expected to be completed by the third quarter of 2018, according to a press release.

Sunglass Hut will be the exclusive seller of sunglasses at all Bass Pro Shops and Cabela’s locations. Bass Pro Shops acquired Cabela’s in 2017.
Customers “will continue to enjoy a seamless experience featuring an expanded selection of their favorite sunglass brands including Ray-Ban, Oakley, Maui Jim and Costa, both in stores and online at basspro.com and cabelas.com,” according to the release.

The brands first partnered in May 2015 with the opening of Bass Pro Shops at the Pyramid in Memphis, TN. The location has a Sunglass Hut shop-in-shop.

As part of the new partnership, Sunglass Hut will join Bass Pro Shops and Cabela’s in advancing conservation through a donation to Johnny Morris’ Wonders of Wildlife National Museum and Aquarium in Springfield, MO.

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width³ according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion⁴ and seamless transitions from near to far.

For more information, visit here.