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This Simple Line is a Powerful Way to Help a Client Justify a Purchase

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“That’s so you, isn’t it?”

When to say it: We buy what we buy to remind ourselves — and tell the world around us — who we are. Such a question, when affirmed by the customer, gives the intellect the facts it needs to justify the purchase. Source: Roy H. Williams, The Wizard of Ads

 

This article originally appeared in the September 2016 edition of INVISION.

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Customer Focused, Service Oriented, Forward Thinking

for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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