Here's how to handle them to turn detractors into advocates and potentially earn new business too!
When someone wants to buy your practice make sure to take into account all of the intangibles.
A little cynicism could ensure you aren’t just parroting nonsense.
You can't imagine everything necessary to provide a superior and memorable “Patient Journey” unless you ask them.
Yes, it's scary out there. But savvy eyecare pros can find ways to mitigate the impacts of the pandemic.
Performance marketing tactics you can directly track to tell you how well they perform.
Glitches are temporary and nothing unplugging for a minute or two can’t fix.
They are more common and more destructive to your business than you think.
A little sun sense can go a long way, here's how...
Our eyes see the world around us but — thanks to routine comprehensive eye exams — they can also show what’s going on inside the body.
So how are you going to make the most of your extra 24 hours?
Eye scans and retinal images going back decades can help predict diagnosis and progression.
These time savers help you stay on schedule, reduce stress, capture more, and make more revenue with happier, less confused patients.
Motivation comes from taking action, not the other way around.
When done right, it can be the cornerstone of a workplace that runs high on integrity and low on excuses.
It’s how you deal with them that really matters.
They aren’t the only game in town, but they are currently among the most overlooked from small businesses.
Sometimes the biggest impacts we make are the ones we don’t notice.
Only 3 percent of people will take the time and discipline to do this, but they'll make more than 10 times the 97 percent who didn’t.
Perhaps it's time to accept that you, without even realizing it, build the walls and barriers that keep patients from purchasing more.