First and foremost: Eyecare is not a job, it’s a noble career.
It’s not just for job hunting, but a hugely effective and under-utilized hub for targeting patients.
Hint: You’ll be more present, have more patience and better energy.
Ask yourself … Can you navigate those percentages solo? Are you content with your practice's current state? Your quality of life? Do you own the business...
The world is online and you have to keep up. As long as are willing to embrace the direction eyecare is moving, you'll be able to...
And not just about what to sell them but how to sell them as well.
Despite conventional wisdom, sometimes bigger is better.
The guardians of family eyecare are primary care optometrists.
Because though inertia is comfortable, it is unproductive and ultimately unfulfilling.
How to maximize the value of your tech and their connection between patient, doctor and optician.
Consumers’ demand for convenience has accelerated, will you accept and respond to those changes?
Tired of going with the flow, he learned there was still so much more to learn about his chosen profession.
Most people still seem on the fence about VEE and I really have enjoyed the slower pace. Is this my new normal?
In a small business, the owner, or individual responsible for leading employees, creates it.
It’s easy to get education out in front of some new eyes and go ‘viral’ … no dancing required.
Don’t make an ass out of yourself and your “expertise.”
Done correctly, it could be the newest tool in your marketing arsenal.
Relief is in sight… Can we hold it all together long enough to get there?
Developing a culture of intimacy among team members is no small task, but it is essential to operating a highly effective, and frankly, enjoyable day-to-day business.
Just by helping other people get what they want.