Tools and strategies to get them products and services they require.
What I learned from leading an organization of 118 private optometry practices will change how we provide support and how our providers will deliver care.
We pivot and look for the bright spots to get us through dark times.
It’s just a matter of creating the right environment, giving them guidance, then getting out of their way.
We're all in this together, so stay the hell away from each other.
Be prepared to hear: 'I just want my prescription today.'
3 practice management strategies for a smooth restart of operations.
When someone wants to buy your practice make sure to take into account all of the intangibles.
Here's how to handle them to turn detractors into advocates and potentially earn new business too!
More than a quarter are afraid their business won't last if things continue as-is.
You can't know everything necessary to provide a superior and memorable 'patient journey' unless you ask.
Better yet, they can benefit your business.
A little cynicism could ensure you aren’t just parroting nonsense.
Yes, it's scary out there. But savvy eyecare pros can find ways to mitigate the impacts of the pandemic.
Performance marketing tactics you can directly track to tell you how well they perform.
Glitches are temporary and nothing unplugging for a minute or two can’t fix.
They are more common and more destructive to your business than you think.
A little sun sense can go a long way, here's how...
Our eyes see the world around us but — thanks to routine comprehensive eye exams — they can also show what’s going on inside the body.
So how are you going to make the most of your extra 24 hours?
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