Because as President Bill Clinton once said, "The price of doing the same old thing is far higher than the...
And they may be placing unnecessary obstacles on your sales.
Technology advancements in visual impairment, genetic testing, and precision medicine are among a host of exciting developments.
How to recognize what resonates with your audience, refine your approach based on those insights, and anticipate the next wave of evolution.
How to be an exceptional advocate for yourself at work as you strive to attain your career goals.
You are ready for a new challenge. You feel great going in. But take it from this eyecare pro: Expertise in the field takes time.
This OD has knowledge forged from experience that will help you earn your degree as a healthcare professional.
Consumers want to purchase their prescription eyewear from knowledgeable experts to make sure they make the right purchase decision. But expertise doesn’t just happen. It must...
Easy tips for how you can significantly increase sales while ensuring that patients leave with eyewear that meets their highest expectations.
TikTok is projected to surpass 1 billion users by the end of 2023. Investing in the platform means valuing an audience with growing decision-making power.
My apologies to that man for my unkind thoughts. And apologies to you for any time our word usage struck the wrong chord.
Part two in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
Dr. Emily Stephey, of Marshall B. Ketchum University, has advice to help get your career in health care off to a strong start.
Social proof in the form of online reviews encourages like behavior and this is especially true when it comes to healthcare.
Rise of the machines indeed … what do you think? After reading this, could the human touch become obsolete in some matters?
Everyone has a reason it’s not getting the focus it needs and it usually boils down to how complex and hard it seems to be. Let’s...
There is an opportunity for optometry practices to fill a care void by combining services in one location to maximize synergies for professionals and convenience for...
This optician turned sales rep became a Neurolens proselytizer thanks to her experience with a ‘special, impactful product.’
A former optician turned EssilorLuxottica sales rep explains what NOT to do when trying to establish a sales relationship.
Including 3 short-form video ideas you can try today.