After all, you can’t sell what you don’t have.
What is done consistently is far more important than what is done every now and then.
Your business needs to be ready to show its best self, no matter where it’s found.
It mixes the major draws of traditional media, like brand awareness and location-specific messaging, and optimizes them to get the best of both worlds.
It may be time for a team fit check.
One of the biggest challenges in business is keeping your eye on the ball when there are any number of shiny objects looking to distract you.
Celebrate each little win, magic moment and possibility … they are the things that get us through the times that feel impossible.
Set yourself up for success by winning over prospective clients when they first enter your optical business.
Hint: It has to do with those holes in your schedule.
Because when put into the correct perspective, can unleash your imagination and widen your horizons.
These sorts of exchanges between staff and patients happen all the time in optical offices but you can avoid these foot-in-mouth scenarios and turn uncomfortable interactions...
It will not only set the tone for your business, but set you apart from your competitors.
Eyewear style expert Wendy Buchanan shares her insights in a new monthly column. This month: Selling 14 pairs at once!
Don’t be too quick to discount newer social sites. Imagine if we had written off Facebook as a fad?
Saturday availability is more important now than before due to the growth of both online refractions and ecommerce.
After all “Those who can, do. Those who can do more, volunteer!”
With proper inventory management any eyecare business can cover the entire consumer pricing journey.
And finding a new beacon of light to illuminate your own journey.
Become a standout partner with your lab to make your lens ordering and dispensing so much easier.
You can have a successful and fulfilling career in the profession of optometry by applying these simple messages.
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