9 ideas on a few important things to consider.
As an eyecare provider, you’re passionate about helping people. The more inclusive your marketing efforts , the more people you’ll be able to help.
Words matter. Use yours to set yourself apart.
Recognize we all have a contribution to make and that we are all committed to the same set of ideals and values.
3 marketing trends you can start taking advantage of right now.
Finally, 2020 is over…
'The best time to start your optometry practice was 20 years ago. The second best time is now.'
Why not become an office manager who is also a Certified Paraoptometric (CPO) or a technician who is NCLE certified?
If 2021 is going to be different, it will be because you intentionally make it different.
Although HIPAA does not specifically mention online reviews, it outlines several rules that impact your legal ability to encourage patients to write reviews.
Dee says "Thank You, Next" to 2020.
Optometrists are in a unique position to provide the first line of preventive care allowing health systems to allocate resources appropriately and deliver high-quality services at...
It is paramount to a satisfactory customer experience, so here are a few ideas to improve your communication.
You can take a stand, you can get involved, you can even be an activist. But be political correctly.
Connecting personally shows gratitude for their presence in your office and makes patients feel special.
You make the rules for you, so ask yourself why not? Then go and do it.
The pandemic allowed a lifelong dream to be pursued.
3 tips & takeaways for staff retention.
A lot of weathering bad situations is about reframing the situation into something more palatable.
An OD shares her tips on how ECPs can make the most of the latest social media platform.