Done correctly, it could be the newest tool in your marketing arsenal.
Relief is in sight… Can we hold it all together long enough to get there?
Developing a culture of intimacy among team members is no small task, but it is essential to operating a highly effective, and frankly, enjoyable day-to-day business.
Don’t make an ass out of yourself and your “expertise.”
In a small business, the owner, or individual responsible for leading employees, creates it.
Just by helping other people get what they want.
Patients buy their doctor and that doctor’s expert advice. The “sale” starts in the exam room.
But some people have an aptitude for it and others just have to work a little harder.
Do you know what’s important to your patients and consumers now?
It’s these ‘optical rites of passage’ that set opticians apart from online retailers.
And the hard work of fixing it needs to be done by everyone.
As an eyecare provider, you’re passionate about helping people. The more inclusive your marketing efforts , the more people you’ll be able to help.
Words matter. Use yours to set yourself apart.
9 ideas on a few important things to consider.
Recognize we all have a contribution to make and that we are all committed to the same set of ideals and values.
3 marketing trends you can start taking advantage of right now.
Finally, 2020 is over…
'The best time to start your optometry practice was 20 years ago. The second best time is now.'
Why not become an office manager who is also a Certified Paraoptometric (CPO) or a technician who is NCLE certified?
If 2021 is going to be different, it will be because you intentionally make it different.
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