Connect with us

Headlines

Today in Heresy: Maybe Millennials Don’t Matter

mm

Published

on

As the NYT takes a look at “millennial mania,” a new report says it may be media hype.

It will cost you $499 to download the details, but the bottom line of a new report from Forrester Research is priceless: “Don’t Worry about the Millennials.” The report, featured in a New York Times piece about “the millennial mania that is overtaking all manner of businesses,” says that the fixation on the spending habits of 20-somethings is largely a result of media hype. And, it ignores the critical fact that consumers of that age are “overwhelmed with educational debt.” The Times quotes the report as follows: “While some businesses must target millennials because of the nature of their products, most do not need to.”

Read more at New York Times |

Forrester Research

Advertisement

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Most Popular