(PRESS RELEASE) MIAMI, FL — TOM FORD EYEWEAR is launching its first-ever retail pop-up during Miami Art Basel from December 4-6. This unique event, held in a single, immersive setting, brings the entire world of TOM FORD EYEWEAR together. Located on the beach in front of The Miami Beach EDITION, the installation will feature a full range of optical frames and sunglasses for all genders, presented in partnership with Edward Beiner, Miami’s premier luxury eyewear retailer.
The installation marks the brand’s first dedicated eyewear-only pop-up. Inside, visitors will have an exclusive chance to explore all three TOM FORD EYEWEAR collections – Core, ICON, and Private. This will include exclusive styles from Creative Director Haider Ackermann’s AW25 runway show, which will be available for purchase. Furthermore, select new Private Collection pieces, previously reserved for a limited number of global locations, will debut in the U.S. for the first time. The installation will also feature the brand’s most iconic and best-selling silhouettes, including the Bronson and Fausto.
Reflective of TOM FORD Fashion and Beauty stores, the pop-up is constructed using premium materials and design elements echoing the brand’s sophistication. Chrome, marble, and satin are three distinct materials and finishes used throughout the space – creating a striking interplay of texture and reflection that embodies TOM FORD’s signature balance of strength and sensuality. The installation resembles a gallery-like retail experience, showcasing eyewear as collectible objects of art.
The pop-up installation engages a global luxury fashion audience that appreciates exceptional design and the art of eyewear. As a testament to the brand’s commitment to timeless design and meticulous detail, the experience provides a unique opportunity to immerse in the full scale of the brand’s artistry.
Full Details
Location: The Miami Beach EDITION
Dates: December 4th – December 6th, 2025
Hours open to the public:
December 4th 10am-4pm
December 5th 10am-6pm
December 6th 10am-6pm
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Press Contacts:
Cara Diorio
VP of Communications
[email protected]
Camille Thomas
PR & Communications Manager
[email protected]
