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Wisconsin Vision Is Relocating and Expanding 3 Offices in a ‘Go Big’ Strategy

It’s also adding remote exams.




Wisconsin Vision is relocating three offices in a play for more space.

Each of the new sites will have a footprint of at least 2,000 square feet, the Milwaukee Journal Sentinel reports.

In the fall, the practice is moving a Milwaukee office to a Wauwatosa address and a West Allis office to another West Allis address. In May, the business moved another office from one site to another within Waukesha.

“As our industry becomes more commoditized on the internet and with large retailers, we have to find creative ways to drive consumers to our locations and personalize and enhance their experience,” Wisconsin Vision CEO Darren Horndasch was quoted saying.

The new locations have “brand walls” with major names such as Coach and Ray-Ban.

Meanwhile, Wisconsin Vision will soon launch remote eye exams at its offices in Madison East, West Allis, Janesville and Franklin, according to the Journal Sentinel.


Last year, the business renovated its Milwaukee Layton location, the Waukesha Freeman reports.

Wisconsin Vision operates 26 Wisconsin locations. It also operates offices in Indiana and Illinois under the names Eye Boutique and Heartland Vision.

Read more at the Milwaukee Journal Sentinel


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