Zyloware & Kenmark Appoint Victoria Hallberg as SVP of Sales

(PRESS RELEASE) PORT CHESTER, N.Y. — Zyloware and Kenmark Eyewear announce the appointment of Victoria Hallberg Senior Vice President of Sales, overseeing all independent accounts across both organizations.

Victoria Hallberg

This appointment marks an important step in strengthening and unifying the sales process across all brands as the company positions itself for future growth.

“I’m honored to join Zyloware and Kenmark at this important moment for the organization. Both companies have built highly respected sales teams rooted in trust, collaboration, and strong relationships with their customers. I look forward to supporting this talented group as we align our efforts and build the next phase of growth together.” — Victoria Hallberg, Senior Vice President of Sales Zyloware/Kenmark Eyewear

With more than three decades of experience in the optical industry, Victoria brings a proven track record in sales leadership, brand development, and strategic account growth. Known for building strong teams and trusted customer relationships, her deep industry knowledge and customer-first approach align seamlessly with Zyloware’s long-term vision.

“Victoria’s experience, leadership, and understanding of the independent channel make her the right choice at the right time. As we continue to evolve and expand, her guidance will be instrumental in strengthening our sales organization and supporting our customers across all brands.” — Jamie Shyer, CEO Zyloware/Kenmark Eyewear

“We welcome the vision and industry expertise Victoria brings to her role within Zyloware and Kenmark. Her deep respect and passion toward independent optical practices are grounded in a clear understanding of the unique challenges each partner faces, and a steadfast commitment to delivering meaningful solutions that transform those challenges into opportunity.” — Jason Wehlage, Chief Strategy Officer Zyloware/Kenmark Eyewear

Victoria’s appointment reinforces Zyloware/Kenmark Eyewear commitment to investing in leadership that enhances execution, consistency, and partnership across its entire customer base.

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