Connect with us

The Big survey

2021 on Track to Be Best Year Ever for 1 in 5 ECPs

It marks a dramatic rebound from a year in which many ECPs saw their revenues slump due to shutdowns and stay-at-home consumers.

mm

Published

on

2021 IS SHAPINg up to be one of the strongest in years for America’s independent eyecare pros with almost 60 percent saying it will be “better than average” and one in five expecting it to be their best ever.

That’s according to the early responses to INVISION’s 2021 Big Survey, which is polling ECPs on the state of the industry in the wake of the 2020 pandemic.

The strong performance in 2021 marks a dramatic rebound from a year in which many ECPs saw their revenues slump due to shutdowns and stay-at-home consumers.

Some two-thirds of eyecare professionals reported flat or depressed sales last year compared 2019, with more than 50 percent suffering a setback in sales of 1 to more than 30 percent.

Respondents cited the need for “flexibility,” with many acknowledging the same shift to online in the eyecare sector that has broadly been seen in the retail sector generally.

Advertisement

“Online, online, online,” wrote one ECP, while another described online eyecare sales as “becoming a monster.”

Others noted that despite lower sales in 2020, lockdown conditions are ultimately conducive to eyecare pros.

“People need their glasses regardless of any social crisis …They need them adjusted, repaired and replaced. During lockdown, digital eyestrain peaked and prescriptions were changing at an alarming rate amongst my customers,” said one ECP.

The 2021 Big Survey was launched in September, and we are still gathering anonymous responses from owners of independent vision businesses across the United States and Canada. There is still time to tell us how your business was affected. If are the owner of a vision business and haven’t taken the survey yet (and have 30 minutes to spare for this worth industry project), please do so HERE.

The full results of the 2021 Big Survey will be published in the upcoming Nov.-Dec. issue of INVISION.

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular