Tools and Equipment

A “Don’t Freak Out” Demodex Blepharitis Campaign and More of What You Need to Know for June

Including an eyewear line from the most decorated Tennis player in history and a new dry eye tool.

Published

1 year ago

June 12, 2023

INVISION Staff Invision June 2023 Issue

“Don’t Freak Out”

Tarsus Pharmaceuticals has introduced the “Don’t Freak Out. Get Checked Out.” disease education campaign to encourage patients who may have Demodex blepharitis to visit their eyecare provider for an eyelid check. The campaign is designed to help patients identify the cause of their eyelid discomfort. The campaign’s website, eyelidcheck.com, features resources designed to encourage dialogue between patients and their ECPs about Demodex blepharitis, including information about joining a Demodex blepharitis community, and social media channels. To view the campaign, visit the website or follow @eyelidcheck on Facebook and @eyelid.check on Instagram. eyelidcheck.com

Roger Federer X Oliver Peoples Eyewear

EssilorLuxottica and Roger Federer have signed an exclusive licensing agreement for the design, manufacture, and worldwide distribution of eyewear between the Roger Federer (“RF”) and Oliver Peoples brands. Roger Federer is one of the most decorated tennis players in the history of the sport and holds the men’s record for most Wimbledon titles with eight and has won 20 Grand Slam titles. The inaugural collection, developed under the combined vision of Federer and Oliver Peoples, will launch in the Spring of 2024 and take inspiration from their shared dedication to excellence in one’s craft. essilorluxottica.com

Dry Eye Wheel Tool

The World Council of Optometry (WCO) and Alcon have launched a new practical tool to help with the diagnosis and treatment of dry eye disease — the WCO Alcon Dry Eye Wheel — concluding an initial series of global dry eye disease education initiatives online. Videos are now available on demand on the WCO’s dry eye site (below). The new WCO Alcon Dry Eye Wheel, developed by world-renowned educators Professors Jennifer Craig, Lyndon Jones, and James Wolffsohn, is an at-a-glance, interactive tool designed to easily reference the three pillars of mitigation, measurement, and management, and to be accessible for the broadest possible use. dryeye.worldcouncilofoptometry.info

Related Topics:EssilorLuxottica Oliver Peoples

INVISION Staff

Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.

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