Connect with us

Headlines

Brick-and-Mortar Sales Growth Will Likely Lag DTC: Study

Direct-to-consumer sales forecast to grow more than twice as fast as those of stores.

mm

Published

on

Brick-and-Mortar Sales Growth Will Likely Lag DTC: Study
PHOTOGRAPHY: BNMK0819/iStock.com

Global e-commerce growth Is expected to achieve a 9 percent compound annual growth rate through 2027, more than double the projected brick-and-mortar retail growth of 4 percent, a new study from Boston Consulting Group concludes.

“After tremendous acceleration throughout the pandemic, many retail and consumer packaged goods (CPG) companies faced a marked slowdown of online sales growth in 2022,” the report notes. “And while consumers are returning to brick-and-mortar shops, e-commerce is still forecast to constitute 41% of global retail sales by 2027, a significant increase from its share of just 18 percent in 2017.”

“While e-commerce is gradually reverting to its pre-COVID trajectory, the landscape has undergone a notable and lasting transformation,” remarked Martin Barthel, a partner and managing director at BCG and a co-author of the study. “The rivalry between emerging entrants and established incumbents has heightened, driven by the purchasing patterns of Baby Boomers and Gen-X, who collectively wield substantial influence over today’s e-commerce sales.”

The survey, which was conducted in the second quarter of 2023, included respondents from 410 retail and 415 CPG companies around the world with revenues ranging from $50 million to more than $10 billion.

Click here for more from the Boston Consulting Group study.

Advertisement

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

SPONSORED VIDEO

Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra