Connect with us


Customer-Centric Systems Essential for Retail Success

Artificial intelligence, cloud technology play growing role.




Customer-Centric Systems Essential for Retail Success
PHOTOGRAPHY: Dilok Klaisataporn/

Retail technology is evolving and consumer expectations are becoming more sophisticated. To succeed in such a challenging environment, retailers need to create personalized shopping experiences that engage and fulfill customer needs throughout the buyer journey to be successful.

That’s the conclusion of a just released report, titled “Accelerating Retail Personalization at Scale,” created by consulting firm Deloitte in collaboration with Oracle Retail and MIT Technology Review Insights. The report addresses how cloud-based platforms and emerging uses of technology help retailers to break down traditional “silos” and place the customer at the heart of processes.

“Whether they are shopping online, in-store, or the spaces in-between like pop-ups, customers increasingly expect  a more personalized, omnichannel experience from retailers,” said Jeff Warren, VP, Oracle Retail. “The rise of Artificial Intelligence (AI) and cloud technology offer a huge opportunity to not only analyze consumer behavior, but also put that insight into action to provide online shoppers more relevant offers and suggestions and empower store associates to deliver a higher value, more informed customer experience.”

In shifting from traditional merchandising to a customer-centric strategy, retailers face several hurdles, the report notes, including navigating legacy technology, labor shortages and pandemic-induced supply chain and delivery disruptions.

“Technology has the power to augment the customer experience and anticipate industry trends — but none of that is possible unless you can shift core retail processes and re-examine organizational structures,” said Rudy Kulas, Managing Director, Oracle Retail, Deloitte Consulting LLP. “It’s crucial that retailers find balance between caring for your customer and their preferences, while also ensuring the AI-generated recommendations and personalized messaging match the customer’s actual needs and add real value to the overall shopping experience.”

Click here for more from the report.



Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular