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Eddie Bauer and CHARMANT USA Extend Eyewear Partnership

Partnership will run through December 2028.




Eddie Bauer and CHARMANT USA Extend Eyewear Partnership

(PRESS RELEASE) NEW YORK — CHARMANT USA, an eyewear manufacturer and distributor and Eddie Bauer, the iconic outdoor brand, announced a renewal agreement for Eddie Bauer eyewear that will run through December 2028.

“We are looking forward to our continued partnership with CHARMANT and the ongoing success of Eddie Bauer eyewear,” said Naushaba Moeen, EVP, Lifestyle at Authentic, owner of Eddie Bauer. “Our partnership with CHARMANT allows us to deliver quality eyewear to the Eddie Bauer consumer and achieve the brand’s mission to inspire, enable & empower everyone to experience an outdoor lifestyle.

The collection highlights Eddie Bauer’s brand promise, “Live Your Adventure” by offering designs and materials for an active lifestyle. Product features include Ultem and TR90 frame materials that are lightweight, flexible and durable. The use of Titanium ensures that frames will not tarnish and will hold up to daily wear and tear, rubberized coatings enhance frame comfort and functionality. Each collection also features polarized lenses, which reduce reflective glare off shiny surfaces and reduces the harmful effects from UV rays. Finally, each style is available in a wide assortment of sizes, creating the perfect fit for each wearer.

“With immense gratitude and excitement, we are pleased to extend and renew our eyewear partnership for Eddie Bauer branded eyewear,” said Bill Hurst, vice president of Sales at CHARMANT USA. “We feel honored to be a part of this amazing brand and everything they work towards, including their sustainability goals. All Eddie Bauer branded eyewear by CHARMANT will continue to include key iconic elements and detailing the Eddie Bauer enthusiast expects. We have established a strong distribution with our eyecare partners since adding Eddie Bauer into the CHARMANT portfolio in 2017. We look forward to growing that distribution through our expanded partnership with Authentic.”


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