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Eiyan Lens Enters Direct-to-Consumer Contact Lens Market

New York City eyecare startup has come out with monthly contact lenses that cost a fraction of some brand names.

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Eiyan Lens Enters Direct-to-Consumer Contact Lens Market

Promotional ad campaign for Eiyan Lens contacts.
Source: Eiyan Lens

There’s a new player in the direct-to-consumer contact lens market.

Eiyan Lens recently announced the arrival of its monthly contacts. The New York-based company says its product is more than 50% less expensive than major brands.

“It’s no secret that contact lens prices were getting out of hand,” said Michael Perl, CEO of Eiyan Lens, in a press release. “So we decided to offer a solution by slashing the prices significantly, but still retaining the top-notch quality you find in other well-known brands.”

On the Eiyan Lens website, a box of three lenses is priced at $11.95. A three-month supply is $23.90.

The lenses are made of silicone hydrogel and manufactured by Visco Vision. The manufacturer is publicly listed in Taiwan. It has a manufacturing facility in Penang, Malaysia.

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Eiyan Lens contacts only are available as monthlies. The company may offer dailies or biweeklies in the future. It also could expand its lineup to include multifocal lenses and/or toric lenses.

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