Promotional ad campaign for Eiyan Lens contacts.
Source: Eiyan Lens
There’s a new player in the direct-to-consumer contact lens market.
Eiyan Lens recently announced the arrival of its monthly contacts. The New York-based company says its product is more than 50% less expensive than major brands.
“It’s no secret that contact lens prices were getting out of hand,” said Michael Perl, CEO of Eiyan Lens, in a press release. “So we decided to offer a solution by slashing the prices significantly, but still retaining the top-notch quality you find in other well-known brands.”
On the Eiyan Lens website, a box of three lenses is priced at $11.95. A three-month supply is $23.90.
The lenses are made of silicone hydrogel and manufactured by Visco Vision. The manufacturer is publicly listed in Taiwan. It has a manufacturing facility in Penang, Malaysia.
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Eiyan Lens contacts only are available as monthlies. The company may offer dailies or biweeklies in the future. It also could expand its lineup to include multifocal lenses and/or toric lenses.
