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Headlines Raises $45M

To date, the company has raised $95M.



on, a subsidiary of online retailer Optimax Eyewear, has closed on $45 million in funding from Tene Investment Fund.

The funding will be used to finance expansion plans, including a new U.S.-based fulfillment center, R&D and expansion of customer service solutions.

Established in 2008, the company “holds the largest selection of styles on the market, including the most well-known eyewear brands, as well as five different private label brands that represent over 50% of company sales,” according to the release. During the COVID-19 pandemic, it “has experienced massive growth from both returning and new customers.”

“We founded to disrupt the industry and help everyone see better by offering high-quality glasses at affordable prices,” said CEO and co-founder Daniel Rothman. “During the COVID-19 pandemic we have been privileged to be able to continuously support our customers’ needs, pushing for innovative ways to make shopping from home as comfortable and as hassle-free as possible for them.”

To date, has raised $95 million, with Viola Growth as the leading shareholder.



Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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