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Headlines Raises $45M

To date, the company has raised $95M.



on, a subsidiary of online retailer Optimax Eyewear, has closed on $45 million in funding from Tene Investment Fund.

The funding will be used to finance expansion plans, including a new U.S.-based fulfillment center, R&D and expansion of customer service solutions.

Established in 2008, the company “holds the largest selection of styles on the market, including the most well-known eyewear brands, as well as five different private label brands that represent over 50% of company sales,” according to the release. During the COVID-19 pandemic, it “has experienced massive growth from both returning and new customers.”

“We founded to disrupt the industry and help everyone see better by offering high-quality glasses at affordable prices,” said CEO and co-founder Daniel Rothman. “During the COVID-19 pandemic we have been privileged to be able to continuously support our customers’ needs, pushing for innovative ways to make shopping from home as comfortable and as hassle-free as possible for them.”

To date, has raised $95 million, with Viola Growth as the leading shareholder.




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