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EYE SAFETY has never been more important–or fashionable. Check out Hoya’s Sensity photochromic and Coppertone® polarized lens collections, just in time for summer!

The SmartWork Media Content Studio helps eyecare industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. Find out more about our services here.

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SPONSORED BY HOYA

Hoya: The Right Lenses for Sun Protection

Eye safety has never been more important--or fashionable. Check out Hoya's Serenity photochromic and Coppertone(R) polarized lens collections, just in time for summer!

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Fashion, Innovation, and Technology: A Winning Combination

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Fashion, Innovation, and Technology:
A Winning Combination

A pioneer in the lens technology space for more than 45 years, Serengeti Eyewear brings the most advanced technical elements to styles that are at once on trend and ahead of their time.

Serengeti continues to stand apart from the crowd with their elegant and classic designs but what really separates them is their lens technology. Each style’s gradually adjusting Photochromic lenses, naturally color-enhancing Spectral Control filters, and Polarization options create a true trifecta of innovation.

NEW FOR THIS SEASON

Made in Italy, the latest styles from Serengeti are trendy yet classic so you can wear them for years to come and still stand out. All models come with multiple lens options as well as polarized and non-polarized lens options.

Drive Time

Part of the Sport Nylon Series, Bergamo is shown here in Matte Black and Matte Tortoise, with a Polarized 555nm Polar PhD™ 2.0 NXT® Sun Lenses. This wrap-style frame is defined by its sporty 8 base shape, large temples, and Trivex lens material which is the lightest lens material on the market and virtually impact resistant. These features make this sunglass ideal for sport and physical activities.

MSRP $250

A Classic Look

From the Classic Metal Series, Agostino is a modified aviator shape with a flat 6 base curve and double bridge. The men’s frame is shown here is with a Polarized Drivers Gradient, Ultra-Light Mineral Lens. Perfect for driving, flying, or traveling.

MSRP $360

Celebrating Vintage

The Acetate Series includes Raffaele, a unisex vintage style shown here in Matte Black with Polarized Sedona Ultra-Light Mineral Lenses. Ideal for driving in overcast conditions, this retro design features a panto shape and keyhole bridge.

MSRP $360

Behind the Wheel

Also part of the Acetate Series, Leonora is pictured here in Shiny Striped Brown, with Drivers Gradient Ultra-Light Mineral Lenses. This classic feminine shape is made with handcrafted acetate and enhanced with metal embellishments.

MSRP $360



serengeti-eyewear.com

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See How the Reichert Phoroptor® VRx Transformed this Eye Care Practice

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See How the Reichert Phoroptor® VRx
Transformed this Eye Care Practice

When Rochester, NY-based Eyesite designed its beautiful new facility, optometrists Benjamin Peters and Justin Verone chose the Reichert® Phoroptor® VRx. With its state-of-the art design and performance, the designed and assembled in the U.S.A. Phoroptor VRx has saved both time and money, say the owners. See how technology and design work together to provide Eyesite’s patients with an optimal eye care experience. This is the first in a video series created by Reichert to share stories from professionals who are passionate about eye care, their patients, technology and practice management.

For more information about the Reichert® Phoroptor® VRx, click here.

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Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starringECPs Peter Tacia and Heidi Dancer

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Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni Starring ECPs Peter Tacia and Heidi Dancer

For the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.

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