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INVISION and Total Focus Partner on Optical Industry Vendor Portal and Resources

Discover essential business resources and sales tools for vendors.




(PRESS RELEASE) MONTCLAIR, NJ – INVISION Magazine announces a strategic partnership with Total Focus Consulting and Trudi Charest designed to deliver industry vendors with informative and useful business resources and sales tools to help increase business.

In tandem with this partnership, INVISION Magazine has redesigned their monthly INFORMER email newsletter as well as created a NEW industry portal on to provide access to a growing library of downloadable original sales content. The INFORMER will also continue to deliver relevant information about upcoming issues and opportunities.

In relation to the partnership, Total Focus Consulting will produce ongoing valuable sales and marketing tools, articles, e-guides and resources that industry suppliers will find impactful to help create stronger partnerships and sales relationships with practices. From tips to having a successful tradeshow experience to social selling digital cold calling, this current and relevant content will be effective in helping vendor partners thrive in a fast, ever-changing environment. INVISION Magazine is dedicated to helping optical industry companies with tools to drive more business.

To access the site now, visit


Crizal® Sapphire™ HR: Invisible Shield of Protection

Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019.

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