After three decades in vision care, Kevin Count, manager of Corner Eyecare in the Chicago suburb of Glenview, IL, says he enjoys the business aspects of...
DO YOU HAVE MAIL? Old-school technique can still get attention Think direct-mail marketing is old-fashioned? You bet it is. But if you think it’s dead, you...
Florida eyewear innovator revitalizes a key location.
Kristen Atkins’ favorite sale (so far) wasn’t a big-ticket multipair order but one from a boy who hated the idea of glasses. At first, he wouldn’t...
Georgia OD builds practice — and seeks to curb myopia — with orthokeratology. Dr. Jeff Jeruss has an edge on the competition. It’s orthokeratology, the specialty...
Philly entrepreneur sells it all, including city-themed eyewear.
FORECAST: SUNNY DAYS Shine a light on your sunglass selection Advertising sunglasses during the warmer months seems like a no-brainer, particularly since industry tracking indicates that...
New York optometrist builds his business with nutritional research and advice.
The most surprising thing about Margot Lanham? She’s been in the optical business less than five years — all at Ulla Eyewear — “although on a...
Success comes naturally to purpose-driven practice.
Dana Cohen says kids and parents like colorful, flexible frames that can withstand a child’s active play. Photos by Dave Stotzer, CapeAnnPhotography.com Massachusetts children’s eyewear shops...
When Tamra Asmuth opened One Hip Chic in 1997, she was ahead of her time in bringing fine eyewear to Rochester, NY. She owns “well over...
GOOD TO GO How’s your online presence keeping up with the trend toward mobile searching? Is your website good to go? Does it look at least...
Atlanta boutique finds success in an upscale mall.
Tennessee shop takes its selection, service out for a spin with an innovative mini optical Downtown Knoxville, TN, has undergone a resurgence in recent years, with...
When she first applied at Sears Optical 20 years ago, Stephanie Haenes was passed over. But hired soon after and swiftly promoted, she quickly had the...
What is America’s Finest? America’s Finest Optical Retailers is INVISION’s effort to highlight the country’s best, most creative optical businesses. In this annual contest, INVISION staff...
Shop draws on new energy of lower Manhattan.
NO ‘WAITING’ It’s time to welcome customers and treat them more like guests They used to be called “waiting rooms,” but these days, smart eyecare pros...
This article originally appeared in the January 2015 edition of INVISION. Nevada OD was an early adopter of Google Glass — and now he’s among the...
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