SERVE ALL ➤ In my opinion, the two most valuable words in the eyewear industry have to be Customer Service! It helps your business grow with...
BRAIN POWER ➤ We get so many publications, I could never read them all (and still see patients). I am sorry to say I put many...
A WIZARD, A TRUE STAR ➤ I have seen INVISION quote Roy Williams (“The Wizard of Ads”) in two issues. This excites me very much. I...
SUCCESS STORIES ➤ As always, an A++ issue. Loved the article on add-ons. After reading it, I put together package pricing for our lenses. At first,...
FAST READ ➤ I really like the layout and visual aspects of the magazine! You can flip through during the minute or two of downtime between...
FUNNY BUSINESS I thought you guys had a section something like “All in a Day’s Work”? I know I have read funny stories that have happened...
REAL WORLD I like new ideas. For me it’s all about flow. Keep them coming in. So when I read about people doing things — action-oriented...
REAL WORLD Once again, very thankful for your magazine! It’s a great resource for us. One of the best parts for us is all the content...
MANY THANKS We like all the articles on businesses that have made themselves unique to their customers. We’re in a 150-year-old building ourselves, with exposed brick...
RAVE PARTY Love, love, love this magazine! Such hands-on, practical information. I can read it and implement on same day! Thank you! Dr. Paula Koch, Cherry...
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