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People

How To Run A Successful Social Media Ad Campaign

You only need three things…

People1 week ago

It’s Not Just About What You Do, but How You Do It

Part three of a three-part series on building customer satisfaction and loyalty.
People2 weeks ago

A Classic Case of Displacement

When faced with his own aging and mortality, this patient blew up at his friendly neighborhood optician…
Columns2 weeks ago

Do You Have the Thing?

Some people are just born with it, but the good news is the rest of us can work on getting it.
Style to Sell!2 weeks ago

Beyond Black: Creating Color Converts

Colorful eyewear isn’t just about aesthetics — it’s a game changer for multi-pair sales and a stronger connection with your clients.
People2 weeks ago

Your Management Style is Hurting Your Sales

Here are two shifts you can make to fix it.
People2 weeks ago

A Virginia ECP Who Loves Laughing with Her Team and Watching Them Develop into an Incredible Staff

But when something has to slip or a patient's bad day becomes her problem, she heads outdoors, hops on her motorcycle, and lets nature ground her.
People2 weeks ago

Lead or Be Led … Give Your Team What They Are Craving From You

Seven tips for becoming the leader your team is looking for.
Columns2 weeks ago

4 Steps to Move the Needle on Your Big Picture Goals

You already know your big picture goals. What goals or objectives are you willing to tackle to achieve them?
People3 weeks ago

Price vs. Value: Understanding Cost in Patient Satisfaction

Part two of a three-part series on building customer satisfaction and loyalty.
People4 weeks ago

Want to Meet the New and Improved Pre- And Post Conference You? Be the Shark!

Don’t be the minnow… be the shark and watch the conversations change to your advantage.
People4 weeks ago

A Special Kind of Evil

Eyecare, eyewear, and animal shelter?
People4 weeks ago

A Family Man OD Who Hates Being Busy but Loves Being Productive

Yes, there is a difference and he proves that by maintaining at least three separate businesses, ‘dad mode,' and ‘me time.’
People1 month ago

Using QR Codes in Your Eyecare Practice … the Right Way.

These versatile tools can amplify your marketing, streamline operations, and enhance the patient experience. It all starts with a simple scan.
Columns2 months ago

We All Tell Ourselves Lies … Like ‘I Will Get This Project Done Early’

Dear Reader … She did not get the project done early.
Columns2 months ago

Building Patient and Customer Loyalty

First in a three part series exploring the core requirement of Quality.
Columns2 months ago

How to Use Online Reviews to Improve Your Services

Because transforming reviews into a strategic asset involves more than just racking up stars.
Columns2 months ago

How You Are Speaking Is Losing Sales in Your Optical

3 ways doctors and opticians can adapt how they are speaking to convey competence.
Columns2 months ago

Saying Goodbye to a Dear Friend and Hello to a New Vision Expo

For both things, I am going to make it a point to enjoy a little sun on my face.
Columns2 months ago

Saying Goodbye To A Friend: Robert Bell’s Legacy

How do you sum up the life of a man like Robert Bell? A man whose volunteer work, coaching, speaking and writing deeply touched more lives...

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