And the 5 simple words that will help you isolate and overcome almost any objection.
To inspire your team to improve, you must first define realistic and concrete goals BY John D. Marvin Published in the July/August 2014 issue We mean...
Having a bad day? Need a little shot of inspiration? Create your very own ‘kudos file’ to motivate yourself BY Rebecca Johnson Published in the July/August...
America’s Finest Optical Retailers entries show just how good independent ECPs are By ROBERT BELL Published in the July/August 2014 issue INVISION recently asked me to...
REBECCA JOHNSON is a 30-year veteran in the eyecare business. She is the executive director of Business Consultative Services for GPN and owner of EyeTrain4You, an...
NOW IS THE TIME TO SURVIVE (AND THRIVE) By sharing smart ideas and good practices, eyecare professionals can conquer any obstacle. i’ve had three eye exams...
Robert Bell believes in “uncommon sense” and challenging the status quo of traditional selling methods. He is the creator of The EyeCoach Selling System and managing...
Help your practice make a better first impression with creative ideas for lighting, décor and more Just as the right eyewear can improve your patients’ vision...
Between Facebook, YouTube and other social media, we seem to broadcast much of our lives online. But what if that were really true? Imagine getting a...
A young doctor shares the ups and downs — but mostly ups — of his first two years as an OD BY DR. THANH MAI Published...
BRINGING YOU MORE PROFIT WITH FEWER HEADACHES Your success is our mission. Give us an hour each issue. We promise we’ll make it worth your while....
Hot social media sites Pinterest, Instagram let you showcase the latest and greatest eyewear BY DANIEL FELDMAN Published in the March/April 2014 issue Funny thing about...
When did optometric practices decide to go into the insurance business?
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