Of course, you know the story about the four blind men and the elephant. What was this thing, they wondered? The first one touched the tusk...
This article originally appeared in the January 2015 edition of INVISION. If I owned my own eyewear store, it would be called T-Vision … not like...
Look for INVISION in your mailbox 10 times in 2015 Happy New Year! If you feel like you’re seeing a new issue of INVISION sooner than...
Have a specialty? Use every opportunity to tell prospective patients about it This article originally appeared in the January 2015 edition of INVISION. The future of...
Many offices have one: a personable staff member who lacks attention to detail. When you tell her she’s made a mistake, she seems genuinely sorry and...
Finding the right location is the first fundamental in a proven system of success for independent ODs This article originally appeared in the January 2015 edition...
How this question launched a new selling system for ECPs This article originally appeared in the January 2015 edition of INVISION. Here’s the true story that...
Fitting Bar borrows a popular retail idea to help serve customers, sell accessories This article originally appeared in the January 2015 edition of INVISION. Eyecare professionals...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. What I’ve learned my first few months on the job as an optician-turned-traveling-frame-saleswoman I’ve been...
Thank You For a Great First year We’re eager to be your business partner in 2015 and beyond With this issue, INVISION marks the end of...
Sales flat? Customers going elsewhere? Try these 9 fresh approaches to optical retailing The definition of insanity? According to my mother and other reliable sources, it...
Why ‘educating’ cheapskate patients rarely works (unless you do this first ) This article originally appeared in the Nov-Dec 2014 edition of INVISION. I read a...
Technological resistance is futile, and it robs you of opportunity to serve people like never before. This article originally appeared in the Nov-Dec 2014 edition of...
Done right, billboards can be an effective vehicle to share what puts you ahead of the competition. This article originally appeared in the Nov-Dec 2014 edition...
Fall is here and new classes of optometry students have begun work toward their degrees. They’re going to invest a significant sum of money in their...
Frames getting lost against busy backdrops? Here’s how to show ’em off without extra clutter BY Barbara Wright Published in the September-October 2014 issue If you...
Leading your team is easy when the waters are calm, but how do you react when things get choppy? BY Rebecca Johnson Published in the September-October...
Fred Friedfeld, a giant in our industry, showed us how to be our best selves BY Robert Bell Published in the September-October 2014 issue This has...
Optometry schools don’t teach media relations, but these tips will help you interest news hounds s BY Zach Zavoral Published in the September-October 2-14 issue Owners...
Sometimes it’s just better to apologize to unhappy clients on online review sites BY Zach Zavoral Published in the July/August 2014 issue Last issue, we looked...
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