How this question launched a new selling system for ECPs This article originally appeared in the February 2015 edition of INVISION. ED: This month, in the...
Of course, you know the story about the four blind men and the elephant. What was this thing, they wondered? The first one touched the tusk...
This article originally appeared in the January 2015 edition of INVISION. If I owned my own eyewear store, it would be called T-Vision … not like...
Yes, I Do We get our contacts next day and ship directly to the patient at no charge. There will always be a few who like...
Dr. Jackie Youn Henry Ford OptimEyes, Westland, MI Dr. Youn rarely hits a false note on or off the job. (In addition to violin, she has...
Look for INVISION in your mailbox 10 times in 2015 Happy New Year! If you feel like you’re seeing a new issue of INVISION sooner than...
Patient requests don't get much weirder than this.
Have a specialty? Use every opportunity to tell prospective patients about it This article originally appeared in the January 2015 edition of INVISION. The future of...
Many offices have one: a personable staff member who lacks attention to detail. When you tell her she’s made a mistake, she seems genuinely sorry and...
Finding the right location is the first fundamental in a proven system of success for independent ODs This article originally appeared in the January 2015 edition...
How this question launched a new selling system for ECPs This article originally appeared in the January 2015 edition of INVISION. Here’s the true story that...
Fitting Bar borrows a popular retail idea to help serve customers, sell accessories This article originally appeared in the January 2015 edition of INVISION. Eyecare professionals...
Family Eye Care Monroe, LA Friendly college football rivalries aside, Family Eye Care runs on teamwork. Dr. Bill Gordon (center), an optometrist for more than 30...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. What I’ve learned my first few months on the job as an optician-turned-traveling-frame-saleswoman I’ve been...
Thank You For a Great First year We’re eager to be your business partner in 2015 and beyond With this issue, INVISION marks the end of...
Sales flat? Customers going elsewhere? Try these 9 fresh approaches to optical retailing The definition of insanity? According to my mother and other reliable sources, it...
Why ‘educating’ cheapskate patients rarely works (unless you do this first ) This article originally appeared in the Nov-Dec 2014 edition of INVISION. I read a...
Technological resistance is futile, and it robs you of opportunity to serve people like never before. This article originally appeared in the Nov-Dec 2014 edition of...
Done right, billboards can be an effective vehicle to share what puts you ahead of the competition. This article originally appeared in the Nov-Dec 2014 edition...
The Official Eye Docs of Rock Playing at a stage a near you Give it up for this longtime band, which started playing together in 1987...
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