Asking a question like this will bring the sales process to a happy ending This article originally appeared in the September 2015 edition of INVISION. Over...
4 ways to ease your practice through the ICD-10 transition This article originally appeared in the September 2015 edition of INVISION. October is on the horizon,...
Expanded healthcare alliances help eye docs stay competitive This article originally appeared in the September edition of INVISION. Optometrists are experiencing an evolution. Opening a practice...
Think of INVISION as a master class in the eyecare biz No matter what our age, September feels fresh and new. We never outgrow the excitement...
Three years before, she had lost her favorite frames while gardening.
Help your lab help you (and make your customers happy, too) This article originally appeared in the July-August 2015 edition of INVISION. I run an independent...
It’s time to meet (and learn from) the Class of 2015 If there’s one thing you know by now about INVISION, it’s that we exist for...
This article originally appeared in the July-August 2015 edition of INVISION. YES, I DO ➤Not only does the staff enjoy music but so do our patients....
NATE OGURA Eyes on Fremont, Seattle, WA Nate Ogura joined Eyes on Fremont in 2001 while studying opticianry at Seattle Central College, and he bought the...
Repetition adds impact to displays by reinforcing attractive details This article originally appeared in the July-August 2015 edition of INVISION. You’ve probably heard how repetition is...
The Broadway musical The Producers won a record 12 Tony Awards — but here’s something you may not know: Long before the production held its official...
5 ways to be sure your business is ready for next year’s contest This article originally appeared in the July 2015 edition of INVISION. Didn’t make...
Take advantage of any summer lull to get your business ready for fall action This article originally appeared in the July 2015 edition of INVISION. Summertime...
Doing more of the opposite will help you close the sale and quell buyer’s remorse This article originally appeared in the July 2015 edition of INVISION....
That goes for your subscription — plus new ways to work Happy summer! The days are long, the kids are out of school and this is...
The client wanted a pair of glasses that would work with every wig in her collection. She learned that it just wasn't going to happen.
As opticians for more than 20 years, we’ve talked about opening our own shop many times, from drawing sketches of the layout to dreaming about the...
This article originally appeared in the June 2015 edition of INVISION. YES, I DO ➤ Absolutely have to unwind! I like to unplug as well. A...
Help new progressive wearers with their lenses, and you’ll save time (and win loyal customers for life) This article originally appeared in the June 2015 edition...
Asymmetry in displays attracts and keeps a person’s attention This article originally appeared in the June 2015 edition of INVISION. Odds are better than even that...
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