INVISION Podcast Licensed or Not, Member or Not, the Opticians Association of America is Here for You [Podcast] Dee and Dibby Bartlett talk all things opticianry … including its PR problem. Published 6 months ago on May 6, 2020 By INVISION Staff Share Tweet EPISODE 13: DIBBY BARTLETT (41:00 MINUTES) Apple Google Stitcher IN THIS EPISODE of INVISION with Dee Carroll, Dee speaks with the president of the Opticians Association of America, Dibby Bartlett. Dibby is a 40-year veteran of the optical industry having held various positions from optician to optical manager to marketing manager. She is currently Chief Operating Officer of Todd Rogers Eyewear and a director in the Opticians Association of Massachusetts, as well as president of the OAA. This episode is brought to you by Alternative and Plan B Eyewear. Around 8:10, Dibby outlines all the things the OAA does for American opticians, whether they are members of the organization or not. It is an extensive list, including a tool chest of branding “goodies” to help opticians teach people about what it is they do and the invaluable services they provide to combat opticianry’s “serious PR problem.” At 11:30, she discusses all the various ways they work with other industry organizations to help support the message of the importance of quality eyecare. “Right now, the number one goal of the OAA is to help the consumer understand what we do,” she shares. “When the consumer understands what an optician is, and does, as well as they do a pharmacist, it will solve an awful lot of ills for our profession.” (14:15) She goes on to discuss the importance of state associations, ways the OAA supports them, and how the OAA is working on easing mobility from state to state for opticians. At 22:45, Dibby share the OAA’s stance on state licensure … and yes, you need to tune in to hear it and their reasons why. Then we get into the hot topic of pay, and what opticians should be making (26:00), before discussing any requirements to join the OAA. Short story: there are none. “We welcome any and all opticians to be a member of our organization,” confirms Dibby. We briefly discuss the challenges facing opticians during the COVID-19 crisis and how Dibby sees opticianry bouncing back, “Opticians are necessary and an important part of the medical community.” (31:00) And the OAA is offering resources for opticians seeking information to help navigate the ongoing coronavirus crisis; Dibby outlines the extensive list available. (34:00) To learn more about the OAA, sign up for their newsletter, or get more involved in the organization, visit oaa.org. Related Topics:FeaturedINVISION Podcast with Dee CarrollOAApodcast click to Comment(Comment) Up Next Podcast: Talking with the Finest, Hippest of Them All About Why There are No Ball Point Pens in Her Shop Don't Miss Drs. Adam Ramsey and Darryl Glover Talk About Fostering Relationships Between Black ECPs and the Industry at Large INVISION Staff Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected]. Advertisement SPONSORED VIDEO SPONSORED BY SHAMIR Shamir Glacier PLUS™UV Utilizing the most advanced technologies, Shamir Glacier PLUS™ UV ensures you receive the most enhanced performance from your lenses. You may like Early Polling in INVISION’s Big Survey Puts One Presidential Nominee On Top By a Narrow Margin FDA Approves Kala’s Eysuvis for Dry Eye Luxottica Brings Its Global Digital Revolution in Eyewear to India Promoted Headlines Introducing EssilorLuxottica 360 Essilor American Eyes 2020 — Safilo’s Celebration of U.S. Eye Care Professionals Continues Safilo Introducing C Life by Champion L'Amy Advertisement Latest Trending Videos The Big survey23 hours ago Early Polling in INVISION’s Big Survey Puts One Presidential Nominee On Top By a Narrow Margin Headlines1 day ago FDA Approves Kala’s Eysuvis for Dry Eye Press Releases1 day ago Luxottica Brings Its Global Digital Revolution in Eyewear to India Press Releases1 day ago Inspecs and O’Neill Announce License Agreement Press Releases1 day ago Visus Therapeutics Expands Clinical Advisory Board Photo Gallery2 weeks ago Washington Eye Doc Welcomes Autumn … and More Brain Squad Members in Their INVISION T-Shirts Headlines1 week ago Video: Car Crashes Into Optometry Office; 4 Taken to Hospital Photo Gallery1 week ago You Need to See These 28 Head-Turning Ways to Display Frames Headlines2 weeks ago Rocky Mountain University of Health Professions Plans Optometry College Best of the Best3 weeks ago No Qualified Opticians? No Problem. This Oregon Optical Owner Took Matters Into His Own Hands Headlines1 week ago Video: Car Crashes Into Optometry Office; 4 Taken to Hospital Sponsored Content2 months ago Introducing EssilorLuxottica 360 Sponsored Webinars2 months ago Introducing Varilux® Comfort Max Lenses Headlines2 months ago Video: Gandhi’s Eyeglasses Could Fetch $19K+ at Auction INVISION Podcast3 months ago Podcast: Talking with the Finest, Hippest of Them All About Why There are No Ball Point Pens in Her Shop Advertisement Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Instagram invision.mag Liquor stores and friends? Headphones? Swimming? T Last year we planted our flag with our first annua 2 Days. 8 Sessions. 15 Industry Experts. And 2 LIV The beautiful and the practical collide — includ Sometimes even an #animalprint enjoys an extra spl 2020 has been a YEAR. We know you have thoughts, w The two style BAARS x GOGOSHA capsule collection u The end of the year is closer than you think! Are LOAD MORE Most Popular Headlines1 week ago Video: Car Crashes Into Optometry Office; 4 Taken to Hospital Photo Gallery1 week ago You Need to See These 28 Head-Turning Ways to Display Frames Press Releases1 week ago BVI Acquires Benz Research & Development The Big survey23 hours ago Early Polling in INVISION’s Big Survey Puts One Presidential Nominee On Top By a Narrow Margin Headlines3 days ago Co-Founder of National Optometric Association Dies at 93 Press Releases3 days ago National Leadership Team Development Series Continues Online Tonight Calendar1 week ago Quit Friends, Quit Smoking and Quit Worrying About November. There’s Lots To Do Cover Stories2 days ago Is Corporate Optometry the Future of Optometry?