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McDreamy Takes Porsche for a Ride and More of What You Need to Know for March

Like how many of your patients are unlikely to get the COVID-19 vaccine and the likelihood that telemedicine is not only here to stay but a draw for younger patients.

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Porsche Loves McDreamy Too

Porsche Design has teamed up with Hollywood star Patrick Dempsey to launch a new campaign for its 2021 Eyewear collection. The Grey’s Anatomy star, who played Dr. Derek “McDreamy” Shepherd, is the face of the new Porsche Design Eyewear collection and will be featured wearing four models throughout the year. The campaign includes digital content, window campaigns with exclusive marketing materials, point of sale materials and extensive PR and social media activations. porsche-design.com

Telemed Boosts Eyecare

In a Vision Wellness Study from Versant Health, 74% of respondents under 40 said access to tech and tools for virtual visits would make them more likely to schedule a routine eye exam. Some 38% of under-40s said being able to communicate remotely with ODs would have a high impact on seeing one more often, compared to 34% of people 40-59 and just 15% of people 60 and over. Of health plan executives, 76% believed members’ use of alternatives to face-to-face contact with ODs will increase substantially or somewhat as a result of COVID. The survey of 525 consumers nationwide, plus 17 health plan leaders, analyzed opinions on routine eyecare, access to eye exams and changes in care caused by the pandemic. versanthealth.com

Americans Split on Vaccine

Invisibly recently surveyed 5,537 Americans using their Realtime Research tool to understand attitudes toward the COVID-19 vaccine, and learned that Americans are split on their willingness to take it, and that willingness also varies by ethnic group and age. Just shy of half (47%) of people are unlikely to get the COVID-19 vaccine, with 53 percent of Black people unlikely to get it, 50 percent of Latinx people unlikely, and 38 percent of white people. Additionally, 44 percent of Americans feel the vaccines are untrustworthy. In addition to those figures, 33 percent of people over age 55 are unwilling to get the vaccine and 25 percent of vaccinated individuals said they are unlikely to wear a mask after vaccination. invisionmag.com/032101

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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