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Raise Your Standards and More Business Boosters for March

And finally definitive information on what you can and cannot use to sterilize all your frames … for free!




Vue Shield face shield

Talk to the Shield

Face coverings are here to stay … even after widespread vaccinations have been achieved. Upgrade from those pesky masks to the Vue Shield, a face shield that people actually want to wear. Weighing only 1.86 oz., Vue Shield has an anti-fog coating, all-over UVA, UVB and blue light protection and can be worn over eyewear. You can even get them wholesale.


Hilco Vision frame cleaner

Safe Frame Sterilization

Hilco Vision has released a whitepaper with the results of a proprietary study of frame material compatibility with surface cleaners that have environmentally friendly active ingredients. The study, commissioned by Hilco and conducted at COLTS Laboratories, summarizes short and long term exposure to five natural active ingredients on more than 30 common frame materials and components. A downloadable summary is available on their site.



Laramy-K and Opticianworks Optician Qualification Standard, a downloadable PDF

Raise Your Standards

Laramy-K and Opticianworks have developed the 62-page Optician Qualification Standard, a downloadable PDF that brings the optician curriculum into the optician’s place of business. Presented in the form of “bite-sized” knowledge and practical requirements, it contains all the knowledge and proficiencies necessary for someone to become a competent optician and can be used with any training material available.


Snoogs & Wilde eye-themed artwork

All Eyes on You

Great eye-themed artwork is always a winner. So, we were excited to find this Snoogs & Wilde Many Eyes #2 Art Print on Holistic Habitat. The brightly hued 11X14 print was created using archival pigment-based ink on 100% cotton paper and is
initialed. Frame not included.


 Safeqit hygienic bag collection

These Bags Have It

Safeqit is a hygienic bag collection tailored to fit and carry all your sanitary equipment and personal items. Revolutionizing belt and shoulder bag designs, their pockets keep the built-in accessories — which include a touchless multi-use key, a portable wallet, refillable sanitizer bottle and safety goggles —accessible, and have enough space to carry any other items like your phone, gloves, masks, etc.


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Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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