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Watch this video to see just how easy it is to slay the “frame and clip” dilemma with Alternative and Plan B Eyewear’s new Interface Collection.

For more information, contact the company directly:

• Email: customerservice@alternativeeyes.com
• Telephone: (888) 399-7742
• Website: alternativeeyes.com



The SmartWork Media Content Studio helps eyecare industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. Find out more about our services here.

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Hoya: The Right Lenses for Sun Protection

Eye safety has never been more important — or fashionable.

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EYE SAFETY has never been more important–or fashionable. Check out Hoya’s Serenity photochromic and Coppertone® polarized lens collections, just in time for summer!

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Nano Vista—The Quintessential Line for Kids

You’ll find something for every youngster.

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With 350 SKUs, the Nano Vista line from Alternative and Plan B Eyewear has something for every youngster. Check it out (including a neat, new line extension with GPS tracking)!

For more information, contact the company directly:

• Email: customerservice@alternativeeyes.com
• Telephone: (888) 399-7742
• Website: alternativeeyes.com



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Industry Myths Busted

People Want to Buy Premium Products

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Walman Optical Presents—Industry Myths Busted!

People Want to Buy Premium Products

Walman Optical Presents—Industry Myths Busted! It’s up to every ECP to explain that “premium” doesn’t mean expensive—it means “customized to your needs.”

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