Connect with us

Tips and How-To

One Minute Mentor: Selina McGee on Differentiating Your Business

mm

Published

on

Selina McGee of Precision Vision

For a long time, we tried competing with large retailers on products and prices, yet the odds were never in our favor. So, the biggest lesson we learned was: Stop comparing ourselves to them! It became our mission to offer unique eyewear that people want to wear and to educate patients on the true value of their lenses. First, we invested in optical merchandising courses and workshops so we could master creative display skills. Then, we nixed all the lame frame lines and invested in eyewear brands that tell a story we want to share (i.e., Lafont, MODO, Morel). Then, and most importantly, we focused on creating an experience that supports a new belief system in our patients, which ultimately ends in them opting for personalized optics, lens designs, and style. Selina McGee, OD, Precision Vision of Edmond, Edmond, OK

 


This article originally appeared in the June 2017 edition of INVISION.

SPONSORED VIDEO

Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra