Tips and How-To

One Minute Mentor: Selina McGee on Differentiating Your Business

Published

9 years ago

May 29, 2017

INVISION Staff

Selina McGee of Precision Vision

For a long time, we tried competing with large retailers on products and prices, yet the odds were never in our favor. So, the biggest lesson we learned was: Stop comparing ourselves to them! It became our mission to offer unique eyewear that people want to wear and to educate patients on the true value of their lenses. First, we invested in optical merchandising courses and workshops so we could master creative display skills. Then, we nixed all the lame frame lines and invested in eyewear brands that tell a story we want to share (i.e., Lafont, MODO, Morel). Then, and most importantly, we focused on creating an experience that supports a new belief system in our patients, which ultimately ends in them opting for personalized optics, lens designs, and style. Selina McGee, OD, Precision Vision of Edmond, Edmond, OK

This article originally appeared in the June 2017 edition of INVISION.

Related Topics:eyecare businesses in Oklahoma Lafont MODO Morel One Minute Mentor strategy

click to Comment(Comment)

Up Next

To Cut Inventory, You Need a Dogcatcher

Don't Miss

Here’s What to Say to Shame Clients Out of Over-Wearing Their Contact Lenses

Cherry Optical Lab

Rooted in the Pursuit of Excellence.

Cherry Optical Lab is a family-owned, Independent wholesale optical Laboratory that produces lenses 24 hours a day, 5+ days a week, and is obsessed with making two things:

1. The world’s best lenses

2. The world’s Happiest Humans*

*Our team members, our customers, and their customers

We boldly believe that our job is to serve Eye Care Professionals and deliver excellence for patients, regardless of the prescription. That’s why we offer accelerated turnaround times for high-quality, high-standard lenses made by craftspeople who hold the same certifications as opticians.

All this is our effort to give Eye Care Professionals more ways to say “Yes” to their patients.

Learn More.