Join roundtable discussions and gain insights on thriving in today's environment.
Yep… it’s that ‘use it or lose it’ time of year again!
Cutting-edge eye-rejuvenation services aren’t the only thing setting this Oklahoma practice apart.
Alexander Daas Eyewear and Opticians Del Mar, CA Owner Alex Feldman, a second-generation optician, spent his childhood learning optics. He became a licensed optician early on...
Black Optical’s Oklahoma City location leans into its team members to keep it ahead of the pack.
NICHE Eyewear Boutique Vancouver, BC, Canada Valerie Afriat was born and raised in Montreal. She has been wearing glasses since the age of 7 and hated...
This familiar face has swapped the nightly news for episodes of Seinfeld and reading fiction to get his head right before bed.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
The comprehensive branding efforts of these businesses all started with a strong, memorable logo.
Owner Gary Black knows what work-life balance looks like—and how to achieve it for his team.
The largest selection of frames in the area, old-school repairs and an in-house digital lab, just don't come in looking for an exam.
Customer Loyalty: It’s worth its weight in referrals. Here’s how some creative ECPs go about generating it.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
This Oklahoma OD loves her independence.
Why the written word has its place in patient care.
Employee happiness is notoriously elusive.
Being an independent operator doesn’t mean you have to cede economy of scale entirely to the big guys.
For a long time, we tried competing with large retailers on products and prices, yet the odds were never in our favor. So, the biggest lesson...
It hit her suddenly. Gretchen Denslow, a former medical malpractice defense attorney who became a stay-at-home mother, had been planning her new optical shop for months...
One ‘visionary’ OD who knows how to put the eye in team.
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