Connect with us

INVISION Podcast

Podcast: What the Heck is Marketing? And What Should ECPs Focus on to Attract New Clients?

Dee talks with EyeCarePro’s Evan Engel — who knows what works … and what doesn’t.

mm

Published

on

Listen on your favorite podcasting platform with our RSS link.

Or subscribe on Apple Podcasts | Spotify | Google Podcasts | Spreaker | Castbox | Deezer | Podchaser

 

AFTER A BRIEF spring hiatus, our podcast INVISION with Dee Carroll is back! In a streamlined new format, Dee talks with Evan Engel, the vice president of sales and marketing at EyeCarePro, an optometric practice and eyecare business digital marketing firm. Evan has a robust background in marketing eyecare practices and uses a data driven approach to help practices acquire new patients… in short, he knows what sort of marketing works and what doesn’t.

During the episode, learn once and for all what marketing actually is — Hint: it’s much more all-encompassing than you think (3:58) — the top three things that will give you the biggest bang for your marketing buck (8:25), the best tool to get new patients through your door (9:45), and the MINIMUM amount of work you need to be doing on your website (18:00).

If that wets your whistle, then stick around for the most important KPIs you should monitor to gauge your marketing plan’s effectiveness (23:00), hear Evan blow Dee’s mind with the concept of call tracking numbers (24:25), and how the second page of Google results is just the first loser when it comes to new patient conversion (33:39).

Evan also shares a tool to show you exactly how your business ranks when people Google search for eyecare businesses in your area (34:40) and gives a definitive answer to the question “Reviews, are they really that important?” and should you be responding (37:45). It’s 45 minutes of solid marketing information you do not want to miss.

Having built a career in service journalism, Dee has been covering the eyecare industry for over a decade. As editor-in-chief of INVISION Magazine, she is passionate about telling independent ECPs stories and can be reached directly at dee@invisionmag.com.

SPONSORED VIDEO

Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Instagram

Most Popular