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Rudy Project Names Sponsorship Marketing Manager




Rudy Project Names Sponsorship Marketing Manager(PRESS RELEASE) DENVER, CO – Running and Cycling Enterprises (R.A.C.E.), exclusive North American distributor of performance eyewear brand Rudy Project and polarized sport eyewear brand XX2i Optics, recently added Jay Weber to its Denver-based team as sponsorship marketing manager.

In this role, Weber will be responsible for managing sponsorship relationships with more than 400 teams, organizations and athletes covering a wide swath of sports that count Rudy Project and XX2i Optics as official partners. 

“I am beyond thrilled to work with Jay again,” said Alysia Kamrath, digital marketing director for Rudy Project North America, who worked with Weber at XTERRA WETSUITS. “Nobody can say enough good things about his work ethic and his level of passion and dedication to his job. We are humbled and overjoyed to have him on the team, and we know that he’ll bring that same amount of enthusiasm and experience to cultivating both brands in all sports and competition outside of triathlon. His positive energy, can-do attitude and upbeat outlook on both sports and life will be invaluable as he helps grow the brands and promotes our amazing products.” 

Weber comes to R.A.C.E. from XTERRA WETSUITS and XTERRA BOARDS, where he was western sales director. His experience in triathlon not only includes past industry experience, but also many different segments. He is a USA Triathlon Certified Level 1 Coach and officiates as a Level 2 ITU Technical Official, a Category 3 Official for USA Triathlon and an official for IRONMAN. He is also a past race director for the Triathlon Club of San Diego and has been competing in triathlons since 2009. 

“I can’t even explain how privileged I feel to be here with the team at R.A.C.E. – I’m thankful to be surrounded by such an uplifting, committed group of individuals,” said Weber. “As a lifelong participant in many outdoor sports, my singular goal is to keep Rudy Project and XX2i Optics at the top of the industry. Having been familiar with Rudy Project for years, this is a dream come true. I’m excited to take on a new adventure in Denver, and everything a new city has to offer.” 

Through R.A.C.E.’s employee incentive program, Weber is planning to coach his colleagues as they compete in triathlons and local races all over Colorado. R.A.C.E. is proud to support Weber’s athletic pursuits and those of weekend warriors and professional athletes alike all over North America. 




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