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Schneider Announces New Territory Sales Manager for Eastern US

Bringing over 20 years’ experience in the optical industry to the company.




Shannon Toler

Shannon Toler

(PRESS RELEASE) FRISCO, TX — Schneider Optical Machines has announced the addition of Shannon Toler in the role of Sales Manager – Central & Eastern US. In this role she will manage the sales of machinery and related technologies to customers in the Rx lens manufacturing space.

Schneider Vice-President of Sales Kevin Cross commented: “Shannon is the perfect fit for our team to continue to bring Schneider’s Industry leading manufacturing technologies to Rx labs & retailers of all sizes. Shannon will have an immediate impact and brings with her a wealth of industry experience and really understands the needs of optical labs. Her passion for our industry and being the voice of the customer will only work to benefit all of our customers.”

Added Toler, “I’m so ready to take on this exciting role with Schneider. This position allows me to work with the most innovative optical equipment manufacturer in the world. Having seen Schneider’s incredible Industry leading machines & technologies firsthand for many years, I am thrilled to be part of such a special team. It’s exciting to help expand the reach of Schneider’s technology in the lab industry. I’m looking forward to helping our customers grow and see our Fascination for Innovation!”

Toler has over 20 years’ experience in the optical industry, most recently as a successful territory manager with IOT for 8 years. She is ABO certified and a Level II technical speaker.

Founded in 1986 by Gunter Schneider, the family-owned SCHNEIDER GmbH & Co. KG is one of the world’s leading companies for the development and production of machines and solutions for Ophthalmics, precision optics and ultra-precision optics. The company has more than 460 employees and is located in Germany, the USA, Brazil, Hong Kong, Thailand and China. Each year, SCHNEIDER manufactures more than 500 machines in four different German production facilities.



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