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WEBINARS: How to lead your business through COVID-19

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Upcoming COVID-19 Webinars

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Additional webinars will be scheduled soon. Check back at invisionmag.com/webinars.


Past COVID-19 Webinars

Friday, May 1, 2020 3:00 PM EDT

INVISION & Cleinman Present: The Re-Opening: Down & Dirty

This webinar will look beyond the tactical nuts and bolts of how to start practicing once again in the post-shutdown world. The Re-Opening will explore how to look at strategically firing up your practice engine and begin routine patient care once again. With Amanda VanVoris and Rich Heiland. Moderated by Brett Moore.

Catch the webinar replay here.


FRIDAY, APRIL 24, 3 PM

Preparing Your COVID-19 Care Package: Self, Child-Family and Specialized-Patient Care

Join presenters Drs Ginamarie Wells and Rosanne Westgate, along with moderator Johanna Loeffler, as they tackle the elusive concept of care in the time of the COVID-19 crisis. This Q&A-based webinar will cover your questions related to self-care amid intense levels of stress and anxiety, the pressures of parental and family care as children are home schooled and family schedules are upended, and what to do as specialized patients like vision care and brain trauma patients are pulled from their regular scheduled office visits.

Moderator

Johanna Loeffler, CPBA, Senior Director of Operational Development: At Cleinman, Loeffler oversees the development of client resources, supports all consulting projects, and facilitates the ManagementWorks wisdom-share group at network meetings.

Panelists

Ginamarie Wells, PhD, MCC, Senior Director of Learning and Development: Ginamarie is Cleinman’s senior consultant on HR strategy and oversees Learning & Development. She is a certified Leadership Development and Succession Strategist, a Master Certified Coach (MCC), Professional Workplace and Marital Mediator and Trainer.

Rosanne Westgate, PhD, CBIS: Rosanne Westgate is an award-winning educational diagnostician and therapist who specializes in ADHD, Learning Disabilities, Autism and Asperger’s Syndrome, Anxiety Disorder, and Traumatic Brain Injury. Rosanne frequently partners with local health care providers, including optometrists, to perform psycho-educational evaluations to assess client’s cognitive skills. Using a variety of therapeutic techniques, Rosanne helps all her clients improve visual processing, executive functioning, and intellectual abilities so they succeed and thrive.

Catch the webinar replay here.


Wednesday, 4/22/20, 3 PM EDT

COVID-19: INVISION Presents: What is the Future of Eyecare?

All sectors of the optical industry have had to adjust the way they function due to the ongoing closing of businesses across the globe because of the COVID-19 pandemic. Telemedicine is being embraced like never before. E-Commerce, once a concern of brick-and-mortar businesses, has become the sole revenue driver of many independents. Telecommuting is the new norm. But what comes after? The expectation that we all go back to exactly how we were before is likely a misguided one. It will probably be some sort of hybrid of life before AND during the havoc coronavirus wrought. Our panelists will discuss their visions, and expectations, of the eyecare world post-COVID-19 and how that might affect manufacturers, ECPs and consumers alike in the future.

Moderated by Deirdre Carroll, Editor-in-Chief of INVISION Magazine

Panelists

Ashley Mills, CEO of the Vision Council

Ashley Mills is the CEO of The Vision Council working to promote growth in the vision care industry through education, advocacy, research, and industry forums. She has over 20 years of progressive communications, philanthropy and trade association experience.

Dibby Bartlett, President of the Opticians Association of America

Dibby (Olivia) Bartlett has been in the optical industry for 40 years holding various positions from optician, optical manager and marketing manager. ABO certified, she is currently COO of Todd Rogers Eyewear, President of the Opticians Association of America and a director in the Opticians Association of Massachusetts.

Jane Balek, Executive Director of Think About Your Eyes

Jane Balek serves as Executive Director for Think About Your Eyes, a national public awareness presented by The Vision Council and the American Optometric Association. Jane brings more than 20 years of experience to the role, most recently with the School Nutrition Foundation where she served as executive director.

Catch the webinar replay here.


Friday, 4/17/20, 3 PM EDT

COVID-19 Action Webinar: Turning Lemons into Lemonade — Beyond COVID-19

This INVISION/Cleinman COVID-19 webinar will be a dialogue about what’s next. The economic hardships caused by COVID-19 are real. Practices are currently shuttered, employees currently on furlough and revenue has come to a screeching halt. But this, too, shall pass. For most, your practice will re-open and your patients will return. But the actions you take now will determine whether your practice will be more successful in a year or if you’ll struggle. History has proven that businesses that invest into downturns come out far stronger than those that retreat. While cutting your current costs are crucial, so too, is looking to the future.

In this COVID-19 Action Webinar, we’ll explore how to think strategically and come out ahead. We’ll explore the lessons learned from this COVID-19 experience and how to turn those lessons into prosperity for you and your practice. We’ll focus our discussions on:

  • How to focus on strategy vs. getting lost in the tactical world
  • How to find opportunity and exploit it to the benefit of you and your patients
  • What you can do today that will make a HUGE difference tomorrow
PANELISTS

Alan Cleinman, Founder and CEO, Cleinman Performance Partners: As one of the eyecare industry’s leading prognosticators, Alan Cleinman focuses his personal consulting work on strategic planning and M & A. He is the author of hundreds of articles as well as the acclaimed book, A Different Perspective: An Entrepreneurs Observations on Optometry, Business and Life.

Rich Heiland, Facilitator, Cleinman Performance Network: A Pulitzer Prize-winning journalist and publisher, Heiland now works with companies on strategic and implications planning. He is a retired group facilitator for Cleinman Performance Network and writes extensively on issues of the day.

Catch the webinar replay here.


Friday, 4/10/20, 3 PM EDT

NVISION & Cleinman: Taking Care of Business Webinar: Human Resources During COVID-19 Phase II

INVISION and Cleinman Performance Partners is proud to present their “Taking Care of Business” series of webinars: Human Resources During Covid-19: Phase II. We’ll discuss human resource considerations and legalities from now until your practice re-opens. Topics include:

  • Understanding what’s right, what’s grey and what’s potentially illegal
  • Exploring moves you can make now to help with staff retention
  • Answering your burning questions as they relate to staff considerations

Moderated by Johanna Loeffler, CPBA, Senior Director of Operational Development: At Cleinman, Loeffler oversees the development of client resources, supports all consulting projects, and facilitates the ManagementWorks wisdom-share group at network meetings.

PANELISTS

Ginamarie Wells, PhD, MCC, Senior Director of Learning and Development: Ginamarie is Cleinman’s senior consultant on HR strategy and oversees Learning & Development. She is a certified Leadership Development and Succession Strategist, a Master Certified Coach (MCC), Professional Workplace and Marital Mediator and Trainer.

Erin Callahan: Erin is an associate at Whiteman Osterman & Hanna LLP in the Firm’s Labor and Employment Law, Education, and Litigation and Appeals Practice Groups. She represents employers, both public and private, in matters including federal and state court litigation, administrative proceedings and alternative dispute proceedings.

Justin Ward O.D.: Justin is the owner & CEO of Longview Eye Associates in Longview, TX. He is a member of the American Optometric Association, the Texas Optometric Association and the East Texas Optometric Association. He is a graduate of the University of Houston College of Optometry

Sarah Ward, O.D.: Sarah is the owner & CFO of Longview Eye Associates, Longview, TX. A graduate of the University of Houston College of Optometry, she is a member of the American Optometric Association, Texas Optometric Association and East Texas Optometric Association.

Catch the webinar replay here.


Managing Through COVID-19: Corona and the Boutiques: How Opticians and Independent Eyewear Retailers are Faring
Friday, April 3, 2020 – 1 p.m. EDT

In this third in a series “Managing Through the COVID-19 Crisis Webinar,” INVISION & EyeRockIt presents “Corona and the Boutiques: How Opticians and Independent Eyewear Boutiques are Faring.” How are they handling staffing, product, vendor relations and operations during the nationwide shutdowns? It is a question INVISION Editor-in-Chief Deirdre Carroll says store owners around the country are asking. Moderated by Brill Eye Center owner and EyeRockIt founder Perry Brill, this 60-minute webinar includes a panel of opticians and boutique owners who will share what their businesses look like now … and will discuss what may be in store down the road.

Catch the webinar replay here.


Managing Through COVID-19: Corona 2020 Town Hall
Friday, March 27, 2020 – 3 p.m. EDT

The coronavirus is wreaking havoc for individuals, governments and businesses throughout the country. In this 60-minute webinar, organized by INVISION, Dr. Ginamarie Wells, Amanda VanVoris and Joanna Loeffler from Cleinman Performance Partners will discuss the human resource and management issues impacted by the pandemic as well as positive steps ECPs can take during these unprecedented times. This 60-minute webinar will include the kind of useful information you need to survive and thrive in uncertain times. There will also be a Q&A session.

Catch the webinar replay here.


Managing Through COVID-19: How to Address Your Marketing and Communicate with Staff and Patients
Wednesday, March 25, 2020 – 2 p.m. EDT

The COVID-19 pandemic is causing a major disruption of business for eye care providers. In this webinar introduced by Deirdre Carroll, Editor-in-Chief of INVISION, Kevin Wilhelm of Marketing4ecps will discuss tactics and real-time solutions for ECPs to use as practices reduce their hours, limit their staff and consider ways to live online. Guests include eye care practice owners from across the U.S.: Dr. Solomon Gould, Dr. Bridgitte Shen Lee and Dr. Will To.

Catch the webinar replay here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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