Connect with us


Swarovski Unveils New Flagship in New York

Fifth Avenue locale is the brand’s largest store ever.




Swarovski Unveils New Flagship in New York
Swarovski’s new flagship store on Fifth Avenue in New York. PHOTO: Courtesy of Swarovski

Swarovski (Wattens, Austria) has opened its largest-ever flagship store on New York’s Fifth Avenue. The two-level, 14,400 square foot store “is like stepping into a vibrant jewelry box filled with treasures – including the largest crystal chaton ever cut,” the retailer said in a news release.

The store was designed by Creative Director Giovanna Engelbert, who said the store “aims to spark wonder while paying homage to the shimmering beauty of crystal.

“As New York is an iconic fashion capital and also feels like a second home to me, it is exciting to see our flagship on 5th Avenue come to life,” said Engelbert. “I wanted to create the experience of entering a huge crystal – the world of Swarovski – and to ignite the imagination from the moment you step into the store. From the grand staircase in the shape of an octagon to the use of quilted velvet and silk throughout the store, all details are intended to provide customers the feeling of being inside a luxurious jewelry box. My vision was to produce a modern, joyful, elevated and futuristic design, which mirrors the light, energy and colors of New York.”

Overall, Swarovski has about 6600 points of sale (including 2300 owned stores) in more than 150 countries.


Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular