Headlines

Taco Bell Launches Eyewear Collection

The chain is collaborating with Diff Charitable Eyewear.

Published

7 years ago

July 22, 2019

INVISION Staff

Taco Bell has teamed up with Diff Charitable Eyewear to launch a five-piece glasses collection.

The collection “takes inspiration from many signature elements from Taco Bell, including its signature bell logo and its packets of hot sauce,” Women’s Wear Daily reports.

Bring the ?( we aren’t just talking about the sauce packets ?). @tacobell sunnies are going fast! https://t.co/H2969qj0Wy #DIFFxTacoBell pic.twitter.com/k5g8ETZga4

— DIFF (@diffeyewear) July 21, 2019

The glasses sell for $85 to $95. Sunglasses, blue light glasses and reading glasses are part of the collection, Women’s Wear Daily reports.

US Magazine reports that the glasses “come in tons of new playful colors that will give anyone’s eyewear game a cool makeover.”

They can be purchased at Diff’s website as well as at Taco Bell’s soon-to-open Bell Hotel limited-time resort in Palm Springs, CA.

For every piece of Taco Bell eyewear sold, Diff plans to donate a pair of reading glasses to those in need.

Read more at Women’s Wear Daily

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