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Taco Bell Launches Eyewear Collection

The chain is collaborating with Diff Charitable Eyewear.

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Taco Bell has teamed up with Diff Charitable Eyewear to launch a five-piece glasses collection.

The collection “takes inspiration from many signature elements from Taco Bell, including its signature bell logo and its packets of hot sauce,” Women’s Wear Daily reports.

The glasses sell for $85 to $95. Sunglasses, blue light glasses and reading glasses are part of the collection, Women’s Wear Daily reports.

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US Magazine reports that the glasses “come in tons of new playful colors that will give anyone’s eyewear game a cool makeover.”

They can be purchased at Diff’s website as well as at Taco Bell’s soon-to-open Bell Hotel limited-time resort in Palm Springs, CA.

For every piece of Taco Bell eyewear sold, Diff plans to donate a pair of reading glasses to those in need.

Read more at Women’s Wear Daily

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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