She looks like she’ll be a handful—but are there ethical considerations? And then there’s the dog…
After years of trial and error, this North Carolina practice found the secret is in the right structure.
Patients buy their doctor and that doctor’s expert advice. The “sale” starts in the exam room.
Here’s how to sell the latest styles — including Rx wraps — and don’t forget the anti-fog!
But some people have an aptitude for it and others just have to work a little harder.
Independent brands still making a strong showing!
They’re engaged locally and cultivate the right social media relationships.
Do you know what’s important to your patients and consumers now?
Like learning to recognize buying signals and whether to give good or bad news first.
And finally definitive information on what you can and cannot use to sterilize all your frames … for free!
Like how many of your patients are unlikely to get the COVID-19 vaccine and the likelihood that telemedicine is not only here to stay but a...
Throw in a dash of eco-friendly materials and ergonomic design for the win.
The rest of you are strongly encouraging them to, hoping for the best or supporting American individualism.
Whatever you think of his politics, you’ve gotta love those mittens…
Among them: growth, health, survival, reducing inventory and time off!
Organizations and experts weigh in on what it will take to achieve true and equitable representation in this industry.
With Topcon RDx® Now You Can Introducing Topcon RDx®, a comprehensive eye health exam platform that incorporates automated and remote capabilities for your diagnostic instruments. Grow...
It’s these ‘optical rites of passage’ that set opticians apart from online retailers.
Including how to make the most of customer’s likely higher tax refunds and underscoring the importance of measuring and dispensing.
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
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