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The Vision Council’s Q2 Report on Consumers Is Now Available

More than 15,000 U.S. adults were surveyed on their preferences and habits in regards to important eyecare industry topics. 




The Vision Council’s mission is straightforward: Help eyecare professionals succeed in their careers.

It sets to accomplish this goal with a multi-channeled approach that includes, but is not limited to, providing members with educational opportunities, advocating on their behalf, helping them build strategic relationships, and sharing research.

There will be plenty of educational opportunities at the upcoming Vision Expo West. (There’s still time to register for Las Vegas event September 27–30 at the Venetian Expo!) The Vision Council Government & Regulatory Affairs recently announced it is hosting a member fly-in this fall which will include visits with representatives on Capitol Hill. (Get the deets here.) And, as for research, The Vision Council is producing plenty of that.

As part of the inSights Research Program it started last year, The Vision Council this week released Consumer InSights Q2 2023. The report offers a look into the preferences and habits of U.S. consumers in regards to eyecare.

“It’s clear that vision correction remains a key health concern for many Americans, with 93 percent of survey respondents utilizing some form of eyewear,” says Alysse Henkel, Senior Director of Market Research and Analytics at The Vision Council, in a press release.

“This underscores the critical role that eyecare providers and eyewear manufacturers play in maintaining the nation’s eye health.”


According to the press release, the report provides in-depth analysis on consumer sentiments towards vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and plano sunglasses.

Report Highlights:

  • 67 percent of respondents use prescription eyewear – including glasses, sunglasses, and contact lenses
  • 2 of every 3 respondents reported some type of managed vision care coverage
  • 61 percent of respondents in Q2 reported having an eye exam within the past 12 months
  • Nearly 1 in every 3 respondents (30 percent) reported using readers
  • More than half (60 percent) of respondents wear plano sunglasses
  • This report sources data from The Vision Council’s most recent iteration of its Consumer inSights survey, which surveyed over 15,000 adults in the United States aged 18 or older in the second quarter of 2023.

A one-page summary, along with the full research report, is available in The Vision Council’s Research Download Center as a complimentary download for members of The Vision Council, with a paid option ($3,000) for non-members.

About the inSights Research Program

The Vision Council’s inSights Research Program launched in May 2022 and is built on a foundation of rigorous methodology and cutting-edge technology. The inSights Research Program provides a comprehensive perspective on the state of the optical industry through quarterly consumer survey reports; quarterly in-depth special reports on eyewear and eyecare products and topics; quarterly market estimates; and an annual industry forecast.

About The Vision Council

The Vision Council brings the power of sight to all through education, government relations, research and technical standards. A leading advocate for the optical industry, the association positions its members to deliver the eyewear and eyecare people need to look and feel their best. Vital to health, independence and safety, better vision leads to better lives. For more information, visit




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