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Transitions Optical Names New Consumer Influencers

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They’ll promote The Good Light Project.

(Press Release) PINELLAS PARK, FL – To continue illustrating the role that changing light plays in shaping our days and nights through its online and social media initiative, The Good Light Project, Transitions Optical is partnering with influential Transitions lens wearers. Unique influencers in the lifestyle, travel, healthcare and fashion categories will be using social content to share their stories and experiences, and encouraging others to Live the Good Light.

Combined, the new influencers have a social footprint of over 3 million people.

“We are very excited to be partnering with this diverse group of talented individuals in 2017 to help us continue to reach a younger demographic online where they are seeking information,” said Patience Cook, director, North America marketing, Transitions Optical. “Our influencers will showcase their different lifestyles and how they live life more comfortably when they help protect their eyes from harmful blue light and UV rays with Transitions lenses.”

Influencers include:

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  • Jamie Chung – Actress, fashion icon and creator of the What the Chung blog. In April, Chung began serving as our Good Light Project ambassador and will continue to highlight how Transitions lenses help her look and see her best in every light – whether she’s indoors or out.
  • Coco & Breezy – Fashion entrepreneurs and eyewear designers Corianna and Brianna, also known as Coco and Breezy, are the founders of a cutting-edge sunglass brand based in New York City that aims to reach new fashion heights and introduce fashion connoisseurs all over the world to their unique sense of style and original accessories.
  • The Girls With Glasses – Brooke White (singer/songwriter) and Summer Bellessa (model/ELIZA Magazine editor) met on MySpace as fans and supporters of each other’s work, soon growing into good friends. Together they formed The Girls With Glasses, an online variety/talk show full of style, heart and motherhood.
  • The Planet D – Dave and Deb are well-known travel personalities in both online and mainstream media. Their highly acclaimed website, ThePlanetD.com, won the 2014 and 2015 Gold Medal for Best
    Travel Blog by the Society of American Travel Writers. They’ve travelled to more than 100 countries on all seven continents.
  • ZDoggMD – Dr. Zubin Damania is a physician, rapper and purveyor of the finest medical satire. He is an internist and founder of Turntable Health, a healthcare startup that aims to transform care from a
    transaction to a relationship. Under the pseudonym ZDoggMD, he creates videos as an outlet to find his voice and share his passion for improving healthcare for everyone.

Throughout the year, consumers and eyecare professionals can find the influencers wearing their Transitions lenses on their social media pages.

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Press Releases

BHVI Collaborates with Global Experts to Launch the Myopia Education Program

The launch will see all three courses available in an anytime, anywhere format.

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(PRESS RELEASE) BHVI launches their leading Myopia Education Program at the 2019 American Optometry Academy. The launch will see all three courses available in an anytime, anywhere format. This enables eyecare professionals to complete the program in their own time.

“We want to make our education program easily available to our community of professionals, so they have the flexibility to sign up and learn while still managing myopia in their busy practices” said Pamela Capaldi, Director of Professional Services with BHVI

BHVI has developed the program in collaboration from both BHVI and global experts. The use of interactive case studies, videos, polls and discussions gives participants an interactive, engaging and supported learning experience. Participants have a six-week time frame in which to complete these internationally accredited and recognized courses.

Uniquely, the BHVI Myopia Education Program comprehensively addresses managing Myopia from both a clinical and business practice perspective. The current program includes three key modules; 1. Managing Myopia – Changes the way you understand and treat myopia. 2. Complex Cases – Strategies and tools to help confidently manage more complex myopia cases. 3. The Business of Myopia –Maximize business results and grow your practice through managing myopia.

More about the Myopia Education Program can be found at education.bhvi.org

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Press Releases

Optometry Giving Sight Establishes New Board

Dr. Juan Carlos Aragón is the president.

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(PRESS RELEASE) GOLDEN, CO – Optometry Giving Sight (OGS) announces that it has established a new Board of Directors to oversee the organization. Dr. Juan Carlos Aragón, president of CooperVision’s Specialty Eye Care Division, is the president of the new board. He previously served as Optometry Giving Sight’s chair of their Advisory Council U.S.A. and the Global Board for a several years.

Joining Dr. Aragón on the board are: Dr. Howard Purcell, president and CEO of the New England College of Optometry, Yvette Waddell, CEO of Brien Holden Vision Institute Foundation, Dr. Susan Cooper, former president of the World Council of Optometry and Dr. Earl Smith, former dean of the University of Houston College of Optometry. The OGS Board is meeting in Orlando during the Annual Meeting of the American Academy of Optometry and the World Congress of Optometry.

The past year has been one of transition for Optometry Giving Sight, as it is now focusing most of its fundraising priorities in the United States and Canada. The Brien Holden Vision Institute Foundation, one of the founding members of OGS, continues as a major implementing project partner. The World Council of Optometry, also a founding member of OGS, continues as a partner.

“We are very excited for Optometry Giving Sight’s future as we will be building on our strong history of supporting projects that bring accessible and sustainable eye care to those who are in need in the developing world. We look forward to enhancing our existing relationships in the vision care community and to establishing new partners throughout the industry” says Dr. Aragón.

Currently, Optometry Giving Sight is conducting its largest fundraising campaign of the year, the World Sight Day Challenge. Optometrists, practices and staff, vision care companies and others are all invited to participate in giving sight and hope to thousands of people around the world.

To learn more or make a donation please visit: https://www.givingsight.org/giving/world-sight-day-challenge.html

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Press Releases

Essilor Laboratories of America to Move Bell Optical to ‘State-of-the-Art Industrial Lab’ in December

It will be the largest integrated lab in the ELOA network.

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(PRESS RELEASE) Essilor Laboratories of America announced that it is moving its Bell Optical Lab and building it out into a “state-of-the-art industrial lab” in Columbus, OH.

The Bell Columbus lab will be the largest integrated lab in the ELOA network and will co-locate with the company’s largest distribution center in the U.S., according to a press release. The move is occurring within the Columbus area, from 3671 Interchange Rd, Columbus, OH, to 2400 Spiegel Drive, Suite L, Groveport, OH.

“Bell Columbus will use the latest surfacing, coating, and finishing equipment with advanced sustainability standards to reduce waste and water usage, with faster processing – which supports the company’s efforts to be environmentally friendly and support the communities in which it serves,” the release states.

Employees from Bell Optical will move to the new location later this year, and the company will more than double the number of employees in Bell Columbus.

“Our lab network has a single ambition of improving lives by improving sight by serving customers, patients and consumers with the industry’s most technologically advanced products and highest service levels,” said Christophe Leger, Essilor of America’s senior vice president of operations and supply chain. “Moving Bell Columbus is the next step in our investment and vision of a truly integrated supply chain that leads the industry in delighting our customers and exceeding the expectations of their patients.”

The Bell Columbus Lab will be fully automated with “the most technologically advanced equipment and technology to deliver rapid turnaround times and the highest quality manufacturing of lenses for both Ohio customers and customers across the U.S.,” according to the release.

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