SALT LAKE CITY — 1-800 Contacts has rolled out Boomerang, an online lens replacement service that brings old glasses back to life with new lenses.
“Our approach to innovation has always been driven by the customer’s needs and the development of Boomerang is no exception. We saw an opportunity to provide a service, much like we do with our contact lens and glasses brands, that allowed consumers to access needed vision care without paying astronomical prices and enduring long turnaround times,” says John Graham, CEO of the online contact lens retailer.
“Given the current health crisis, we expedited our launch of Boomerang so customers could get their lenses replaced from the comfort of home.”
Boomerang combines “groundbreaking vision technologies with an in-house, custom-built lensing lab,” according to a press release. An in-lab lensometer reads the optical details off of glasses lenses, allowing customers who don’t have details of their prescription to place orders. An online PD measurement tool is also available.
Boomerang “lets you add any kind of lens to any kind of frame—sunglasses, transitions, blue light, with or without prescription—while saving customers an average of 50% compared to traditional optical shop prices,” according to the release.
