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A Delightful Multi-Tasker and More Business Boosters for February

Plus several ‘charming’ products you shouldn’t miss.





CLOOZZ is a new line of interchangeable eyewear charms designed to personalize frame temples. Made from materials like precious metals and Swarovski crystals, Cloozz spices up basic eyewear while celebrating individuality and encouraging self-expression with hundreds of different charm options.


Face Plant

The Face Plant Holder from 30 WATT is a multitasker! It keeps both your plant and glasses safe and cozy with quirky personality. But wait! There’s more! This ridiculously awesome glasses holder can also be drawn on with dry-erase markers. Add eyebrows, facial hair, a mouth, or just jot down notes and reminders.



Old Faithful

Despite all the tech, most opticians still feel a PD ruler to be an indispensable piece of equipment… so you might as well have a nice one. Enter COOLEYESCO on Etsy and their line of charm heavy optical themed rulers, keychains and jewelry. The America Silver Key PD Ruler with flag, glasses and gold flag star, shown.


Inventiry? Done.

Keeping track of inventory is one of the least exciting, if vital, jobs in an optical. ARCH CROWN has you covered with its new catalog featuring 40 pages of over 100 styles of stock, pre-printed and custom printed Op-Tags and labels including a full line of bar code technology products. The catalog and samples are free!


Tumble For Ya

All those years of optical know-how have been summed up in the handy dandy Eyeglass Knowledge Tumbler (THG68) from TUMBFINE. Great for both hot and cold liquids, it fits in most cup holders and is available in 20 oz. double-walled stainless steel or 24 oz. BPA-free plastic.


Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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