Dry Eye in the Spotlight
Alcon has partnered with actress Kate Walsh on the Make Every Look Count campaign for dry eye sufferers. Walsh is one of the 44 million people in the U.S. affected by dry eye disease and she is sharing her journey with dry eye around the launch of Alcon’s SYSTANE COMPLETE Preservative-Free Lubricating Eye Drops. A full-scale, multi-channel advertising campaign will run throughout 2022, including organic and paid social content; partnerships with social media influencers; and a drive for consumers to learn more. Additionally, for Dry Eye Awareness Month in July, Alcon will partner with an international charitable organization to help communities in need of eyecare. systane.com
Focus on Child Eye Health
IAPB has expanded its “Focus on…” series for 2022 with Focus On Child Eye Health, supported by CooperVision. Traditionally, the series has concentrated knowledge sharing over a week. This year, the topic will be revisited all year in an effort to engage more members. Focus On Child Eye Health will take an in-depth look at SDG 4 (Quality Education), and IAPB’s school eye health working groups will be raising the issues of child eye health to push for sight tests and school vision screenings. IAPB wants to hear from those who are working to improve child eye health, especially through school screenings or where eye health has been embedded into the education system; contact Saloni Nagpaul at snagpaul@iapb.org. iapb.org
Marchon Adds Shinola
Marchon Eyewear and Shinola, an American luxury goods retailer based in Detroit, have entered into an exclusive, long-term global licensing agreement. New sun and optical collections designed under this partnership will roll out in the U.S. and Canada beginning Fall 2022. Eyewear styles will be designed with a classic yet modern approach with Flexon materials. The first eyewear assortment, Shinola Built by Flexon, is designed for adults, with a mix of men’s and unisex styles inspired by Shinola’s accessories across watches, leather, supply and beyond. The new eyewear collection is planned to be sold in the U.S. and Canada, through select optical retailers and online at shinola.com and eyeconic.com. marchon.com
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