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Hitting the Red Carpet and More February Events

Also a day dedicated to doing just one thing.

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4 No advertising medium divides eyewear pros like Facebook. Some swear by it, others swear it’s a waste of time. Still, with more than 2 billion active users you need to be sure you’ve fully explored its potential. On the 15th anniversary of the day Mark Zuckerberg and three friends launched “The Facebook,” adopt the company’s motto — “Move Fast and Break Things” — and commit to shaking things up with your social marketing. Test some sponsored posts. Get absurdly specific with your targeting. Try a contest or more video. Follow INVISION’s Facebook page: facebook.com/invisionmag.

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1 Age-Related Macular Degeneration (AMD) is the leading cause of blindness among older Americans; new treatments have dramatically changed the course of this disease over the last 10 years. AMD AWARENESS MONTH reminds people that early detection is critical.

10 Red carpet season peaks with the Grammys today and the Academy Awards on Feb. 25. Get your customers excited about vision’s cutting-edge trends with blogs, Facebook and Instagram posts.

22 The research is unambiguous: Not only does multitasking not work, it impairs productivity. On Single Tasking Day, let your brain do what it’s so beautifully designed to do ­— focus on one thing at a time: One conversation, one meal, one task, one baseball game.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

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