10 Mothers are key gatekeepers when it comes to the family’s vision health. Celebrate that fact this MOTHER’S DAY with a “mother-daughter” event. Cross-promote with a local salon or spa. Have attendees vote on the mother and daughter who look most alike. It’s easier when they are wearing lookalike frames.
1 OLDER AMERICANS MONTH. These are your people. Get involved.
3 NATIONAL PET WEEK. Post a different photo of a pet in sunglasses on your Facebook and Instagram page. Really. They aren’t very hard to find.
13 They are your first impression and your first line of defense. This year, how about a few days before RECEPTIONISTS DAY you promote gift certificates for computer lenses? Bleary-eyed receptionists everywhere will thank you.
