16 A few years ago, the Dallas Junior Chamber of Commerce held an extremely cool EASTER EGG HUNT for visually impaired children that garnered widespread media...
WEEK 1April 3-8 MERCHANDISING When you are displaying your product, use trendy color accents (Pantone provides a good guide) on frame boards and in cases that...
WEEK 1 Feb. 27-March 4 SEO If you’re wondering why mobile phone makers are pushing voice control so aggressively look no further than the lucrative amount...
1 Each year, nearly 25,000 Americans visit the emergency room due to a workplace eye injury, most the result of small particle abrasions or chemical splashes....
1 Brace yourself for an education. The word February, according to our reading, comes from Februare, which means “to purify” in the dialect of the ancient...
WEEK 1 Jan. 30-Feb 3 STAFF The beginning of the year is a great time to do cross training as employees are usually more receptive to...
WEEK 1Nov. 28-Dec. 2 MEETINGS Start holding short morning meetings so everyone’s updated on expected customer flow, promotions and ads you’re running during the holidays. OPERATIONS...
1/3 FESTIVAL OF SLEEP DAY is always held on Jan. 3 to allow you to get serious about racking up some quality sleep after the obligatory...
8 On a day when many Americans will be thinking about the country’s future as outlined by this year’s candidates, a visit to their local eyecare...
WEEK 1 Oct. 31-NOV.4 ONLINE Last Christmas, for the first time, the majority of digital retail traffic came from mobile devices. Test your website and any...
1 Understanding the power of a positive attitude is simple enough: When we believe there is a chance we will succeed, we persist at something. When...
WEEK 1 Oct. 3-7 Events: Finalize arrangements for any special events over the next three months; confirm staff assignments. Management: Make a note to raise the...
WEEK 1 / AUG. 1-5 MARKETING Organize your back-to-school campaign. List specials on your website by the end of this week; email your first promotion early...
WEEK 1 / JULY 4-8 MARKETING Back-to-school shopping will start soon. For the next six weeks, hammer home the importance of annual vision checkups to guarantee...
This article originally appeared in the June 2016 edition of INVISION. JULY 10 Hear ye, hear ye! It’s the INTERNATIONAL DAY OF THE TOWN CRIER and...
WEEK 1 / JUNE 6-10 MARKETING Begin Father’s Day specials on website. Promote stylish readers or gift certificates for progressive lenses and performance eyewear for golf,...
WEEK 1 / MAY 2-6 MARKETING Highlight your optical team’s favorite frame line. Create window and store displays that are as much about the brand as...
JUNE 23 It’s PINK DAY and a fun opportunity for a children’s event. Send pink invitations to your favorite young female clients, ask them to wear...
MAY 7-8 This year, GREAT GLASSES PLAY DAY is being held on Saturday and Sunday, which actually makes it more of a Great Glasses Play Weekend,...
WEEK 1 / APR. 4-8 OPERATIONS Did you hit your March sales and/or client acquisition targets? Are you on target for the year? If not, it’s...
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